User testing – an introduction for marketers
This short briefing gives an overview of user testing to help marketers understand the discipline.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
It added 7 million daily active users in Q3 to hit a total 210 million, up 13% year-on-year, and reported $446 million in revenue, up 50% year-on-year.
But how can marketers get started on the platform?
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
Digital innovation in customer service: an overview
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
How machine learning is transforming retail both online and offline
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
1
Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
1
An introduction to direct-to-consumer brands and their marketing
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
The fintech revolution and its effect on customer experience in financial services
Over the past several years, a clear digital revolution has been taking place in the financial services industry.