Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

fashion ecommerce

Fashion ecommerce 2020: Which trends are disrupting the industry?

Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in order to stand out amid stiff competition.

So, how are fashion ecommerce brands rising to the challenge? This briefing will cover new and current trends within the industry, information on the brands that are demonstrating best practice, and a look at how it’s paying off.

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How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]

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