This short briefing gives an overview of user testing to help marketers understand the discipline.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
It added 7 million daily active users in Q3 to hit a total 210 million, up 13% year-on-year, and reported $446 million in revenue, up 50% year-on-year.
But how can marketers get started on the platform?
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
We are currently in a new age of audio opportunity and potential.
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
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