Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Getting started with Snapchat: A guide for marketers

After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.

It added 7 million daily active users in Q3 to hit a total 210 million, up 13% year-on-year, and reported $446 million in revenue, up 50% year-on-year.

But how can marketers get started on the platform?

Paper cartons with a shopping cart or trolley logo on a laptop keyboard, depicts customers order things from retailer sites via the internet.

How machine learning is transforming retail both online and offline

According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.

By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.

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