GDPR: A year on
GDPR was the pressing concern for marketers in 2018.
From ABM to XaaS: A glossary of martech terminology
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. The articles about marketing technology which set out to explain things can be just as difficult to parse, crowded with impenetrable terms like “dark social” or obscure abbreviations like “CaaS”.
This handy guide covers all the martech lingo you need to know – from ABM to XaaS. Read it, bookmark it, keep it open in a tab, and you’ll be fluent in no time.
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
From ABM to XaaS: A glossary of martech terminology
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019 at time of writing, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Ashley Friedlein’s marketing and digital trends for 2019
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
An introduction to schema.org markup for voice
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
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How China’s online travel agencies (OTAs) have found success as influencer platforms
Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.