Briefings

Brand new to Econsultancy, these easy-to-digest reads explain the latest thinking and most confusing terminology in digital and marketing

From ABM to XaaS: A glossary of martech terminology

If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. The articles about marketing technology which set out to explain things can be just as difficult to parse, crowded with impenetrable terms like “dark social” or obscure abbreviations like “CaaS”.

This handy guide covers all the martech lingo you need to know – from ABM to XaaS. Read it, bookmark it, keep it open in a tab, and you’ll be fluent in no time.

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