Short guides on the latest thinking, developments and terminology in digital, marketing and technology


Getting started with TikTok: A guide for marketers

After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.

How can marketers jump on the platform?

Paper cartons with a shopping cart or trolley logo on a laptop keyboard, depicts customers order things from retailer sites via the internet.

How machine learning is transforming retail both online and offline

According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.

By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.

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