Sony BMG has struck a deal with BT to offer on-demand access to music videos through the telco’s upcoming IPTV service, BT Vision.

Although it is yet to announce pricing, the move will give BT exclusive early access to newly released videos through the BT Vision Download Store, launched in July.

The downloading service allows users to buy film, TV programming and music for PCs and Microsoft-compatible portable devices.

Dan Marks, CEO BT Television Services, said: “This is an important deal for BT Vision and allows us to offer our customers access to a broad range of music videos many of which will be exclusive to BT Vision for a period of time from their release.

The deal gives a further boost to BT’s portfolio of content partners, which already include Warner Music, Emap, BBC Worldwide, NBC Universal and Paramount, among others.

It also has a 3-year agreement with the Premier League for ‘near-live’ matches, starting next season.