Buddy Media has announced an integration with YouTube that allows brands to create social apps, apply global content targeting and view analytics in relation to the video site.

The company expects its YouTube-specific social apps – called ‘sapplets’ – to be the most popular new function, since video apps rank consistently among the top three most-used social apps within its marketing suite.

Brands and agencies can also now use enterprise-level reporting to track analytics across multiple channels, as well as plug in Buddy’s existing servies (including polls, branded videos and RSS feeds) to YouTube.

Buddy Media’s European MD Luca Benini said that the driver for this is making the execution of campaigns easier so that brands can focus on overall strategy.

One of the key reasons that people want to engage with brands on YouTube is that they want to be entertained, and brands now have the opportunity to personalise their YouTube pages with socially-integrated apps alongside their video content.”

It’s now impossible to ignore the marketing potential provided by YouTube, with Experian stats showing that the video site now accounts for 25% of visits to social networks.

Buddy Media worked closely with YouTube to ensure the apps (shown below) reach Google’s standards for usability and security.

We’re a one-stop solution for all the major social networks. You can learn a process once then use it across several platforms.”