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Global technology company’s cross-channel ABM strategy drives sales leads
ABB worked with Agency Inc to create target customer personas which were reached via tailored email, LinkedIn and media content
This campaign was shortlisted in the 2023 Marketing Week Awards
![](https://econsultancy.imgix.net/content/uploads/2024/01/23031129/ABB-scaled.jpg?auto=compress,format&q=60&w=652&h=460)