![](https://econsultancy.imgix.net/content/uploads/2024/02/29031822/Astro-Originals-Projek_-High-Council.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)
Malaysian streaming service increases viewer engagement with IP-promoting social campaign
Astro teamed up with Talon Creative to promote Projek: High Council to a Gen Z audience and gain social reach amid competition from international platforms
This campaign was shortlisted in the 2023 Marketing Week Awards
![](https://econsultancy.imgix.net/content/uploads/2024/02/29031822/Astro-Originals-Projek_-High-Council.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)