![](https://econsultancy.imgix.net/content/uploads/2024/05/02041747/Avon-Reverse-Make-Up-Tutorial-2-scaled.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=500&h=500)
Avon raises awareness of appearance-based abuse with ‘reverse makeup tutorial’ social content campaign
The international cosmetics company partnered with Red Consultancy in support of the UN’s annual 16 Days of Activism against Gender-Based Violence campaign, leading to a 28% increase in visits to online sources of help for victims.
![](https://econsultancy.imgix.net/content/uploads/2024/05/02041747/Avon-Reverse-Make-Up-Tutorial-2-scaled.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=500&h=500)