
Eyewear company Bailey Nelson turns to comedy for its first branding ad and sees awareness double
The Australian brand worked with agency Vidico; sledging its competition and mocking European fashion designers to boost recall and branded search.

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.
The Australian brand worked with agency Vidico; sledging its competition and mocking European fashion designers to boost recall and branded search.