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Bespoke targeting model engages hard-to-reach older audience for over 65s home provider
Riverstone partnered with Four Communications for a programmatic advertising and paid social campaign which used a customised targeting methodology to increase audience reach and deliver a 40% uplift in conversions.
![](https://econsultancy.imgix.net/content/uploads/2021/10/26124053/Riverstone.jpg?auto=compress,format&q=60&w=652&h=367)