![](https://econsultancy.imgix.net/content/uploads/2024/07/10190519/chupa-chups.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=435)
Chupa Chups increases TikTok following and achieves 9% sales growth with social listening campaign
The global confectionery brand’s UK arm worked with long-term partner McCann Birmingham to devise a new TikTok strategy based on a test-and-learn approach, growing the brand’s follower base 1200%.
![](https://econsultancy.imgix.net/content/uploads/2024/07/10190519/chupa-chups.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=435)