![](https://econsultancy.imgix.net/content/uploads/2024/02/06023000/Clarks.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=431)
Clarks sees 165% sales uplift with “Raheem Sterling goes Back To School” campaign
The UK shoe manufacturer and retailer commissioned Playmaker Films to produce a comedic video campaign featuring real school children and teachers alongside the footballer to appeal to millennial parents.
![](https://econsultancy.imgix.net/content/uploads/2024/02/06023000/Clarks.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=431)