![](https://econsultancy.imgix.net/content/uploads/2021/10/06081821/Clearing.jpg?auto=compress,format&q=60&w=652&h=489)
Clearing Monitor tool optimises Google Ad spend for City, University of London during Clearing 2020
Designed by digital agency Anything is Possible to avoid runaway price inflation during a peak period for Search, Clearing Monitor decreased CPC on key Clearing head terms by 13.2% while increasing conversion rates on the same terms by 30%.
![](https://econsultancy.imgix.net/content/uploads/2021/10/06081821/Clearing.jpg?auto=compress,format&q=60&w=652&h=489)