![Currys](https://econsultancy.imgix.net/content/uploads/2022/02/22041140/Currys.png?auto=compress,format&q=60&w=613&h=500)
Currys reduces marketing costs by 20% with digital transformation project
The technology retailer worked with Team ITG to undertake a data-driven overhaul of its marketing management systems and processes, increasing cohesion, efficiency and accuracy.
This campaign was shortlisted in the 2021 Marketing Week Masters awards
![Currys](https://econsultancy.imgix.net/content/uploads/2022/02/22041140/Currys.png?auto=compress,format&q=60&w=613&h=500)