![](https://econsultancy.imgix.net/content/uploads/2024/02/29033823/Cymru-Wales-scaled.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)
‘This is Wales’ FIFA World Cup campaign promotes the nation to international audiences
The Welsh Government worked with Orchard Media to promote Wales and build international relationships during the 2022 FIFA World Cup
This campaign was shortlisted in the 2023 Marketing Week Awards
![](https://econsultancy.imgix.net/content/uploads/2024/02/29033823/Cymru-Wales-scaled.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)