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Czech rum brand’s storytelling approach drives sales of limited-edition bottles
Heffron partnered with Seznam Brand Studio to engage users with interactive, authentic stories of historic Czech heroism to support its brand story.
![](https://econsultancy.imgix.net/content/uploads/2022/05/29221310/Heffron_1200x550-image.jpg?auto=compress,format&q=60&w=652&h=299)
Heffron partnered with Seznam Brand Studio to engage users with interactive, authentic stories of historic Czech heroism to support its brand story.