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H&M’s research-led social media strategy supports brand preference
The fashion retailer worked with Mother to create a Gen Z audience panel which informed influencer content, creating brand differentiation in a competitive market
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Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.
The fashion retailer worked with Mother to create a Gen Z audience panel which informed influencer content, creating brand differentiation in a competitive market