![](https://econsultancy.imgix.net/content/uploads/2021/12/13101257/ipag.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)
IPAG Business School drives 118% applications uplift with international SEO campaign
Partnering with The SEO Works, Paris’ IPAG Business School doubled course applications from overseas students by optimising its website’s language and geotargeting signals and by introducing country-specific content.
![](https://econsultancy.imgix.net/content/uploads/2021/12/13101257/ipag.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)