![](https://econsultancy.imgix.net/content/uploads/2024/03/27093923/McDonalds-Employer-Brand-Campaign_SHIFT-CSOTM.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=485&h=353)
McDonald’s New England boosts job applications by 34% YOY with help from ‘Crew Member for A Day’ influencer marketing campaign
The fast-food chain and SHIFT Communications used social proof and first-person testimonials to draw 20,000 visits to its New England hiring pages.
![](https://econsultancy.imgix.net/content/uploads/2024/03/27093923/McDonalds-Employer-Brand-Campaign_SHIFT-CSOTM.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=485&h=353)