![](https://econsultancy.imgix.net/content/uploads/2024/02/01031756/PO-Cruises.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=342)
P&O Cruises increases conversion and average booking value with interactive email campaign
The travel company worked with Armadillo to replicate the travel agent experience, using zero-party data to deliver relevant and engaging information to customers and guide them towards booking
![](https://econsultancy.imgix.net/content/uploads/2024/02/01031756/PO-Cruises.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=342)