![Roche case study](https://econsultancy.imgix.net/content/uploads/2022/02/22052303/Roche-case-study.png?auto=compress,format&q=60&w=652&h=293)
Roche’s user-generated content campaign dispels multiple sclerosis misconceptions
The pharmaceutical company partnered with The Social Element for a video and social media campaign which championed the authentic experiences of patients, to underline its empathetic brand positioning.
![Roche case study](https://econsultancy.imgix.net/content/uploads/2022/02/22052303/Roche-case-study.png?auto=compress,format&q=60&w=652&h=293)