![](https://econsultancy.imgix.net/content/uploads/2024/03/29024515/Specsavers-Second-Squad.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)
Specsavers boosts positive brand sentiment by 38% with Second Squads campaign
The optical retailer worked with Tangerine Comms for a social media football lookalikes campaign during the 2022 World Cup
This campaign was shortlisted in the 2023 Marketing Week Awards
![](https://econsultancy.imgix.net/content/uploads/2024/03/29024515/Specsavers-Second-Squad.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=367)