![](https://econsultancy.imgix.net/content/uploads/2024/02/22024747/TikTok-.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=500&h=500)
TikTok’s Talking Heads campaign boosts B2B engagement
A LinkedIn content campaign persuaded marketers to engage with the social media platform for performance marketing purposes
This campaign won the B2B category at the 2023 Marketing Week Awards
![](https://econsultancy.imgix.net/content/uploads/2024/02/22024747/TikTok-.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=500&h=500)
Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.
A LinkedIn content campaign persuaded marketers to engage with the social media platform for performance marketing purposes
This campaign won the B2B category at the 2023 Marketing Week Awards