![](https://econsultancy.imgix.net/content/uploads/2022/01/25085131/Get-in-Cambridge-asset.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=380)
University of Cambridge’s content and social campaign doubles Pakistani and Bangladeshi student applications
Partnering with Battenhall, the university created a video series to increase applications from more diverse backgrounds which was seeded via an optimised social targeting campaign.
![](https://econsultancy.imgix.net/content/uploads/2022/01/25085131/Get-in-Cambridge-asset.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=380)