![](https://econsultancy.imgix.net/content/uploads/2023/10/23041602/Verizon-.png?auto=compress,format&q=60&w=267&h=500)
Audience segmentation increases Verizon’s US sales during promotional periods
The network operator’s behaviour-based data-modelling allowed it to serve hyper-personalised messages to customers who were most likely to convert during key campaigns
![](https://econsultancy.imgix.net/content/uploads/2023/10/23041602/Verizon-.png?auto=compress,format&q=60&w=267&h=500)