How to maintain and grow global the necessary marketing skills needed to accelerate and keep pace with consumer demand for content, ecommerce and digital connectivity. Econsultancy were asked to create a programme to upskill and embed every marketer globally with digital skills fit for modern marketing.
What We Did
- Designed a new curriculum aligned with the brand’s strategic and operational digital transformation agenda
- Created a dedicated ‘Learning Hub’ as a central go-to location for all aspects of digital marketing learning
- Deployed three learning pathways targeted at Marketing & Commerce teams’ capability and learning needs
- Adoption in over 75 markets in the first three months
- Registered users, site visits and completion of Digital Skills Assessments well ahead of all metrics set