Over the past few years the influencer endorsement game has changed dramatically.
The rise of social media and the evolution of digital influencer has brought about a new ‘breed’ of celebrity.
With more choice than ever before, brands are increasingly moving away from the one-off endorsement deals and instead adopting a more layered approach to their communications using both celebrities and influencers to reach audiences at every touch point.
In Celebrity Engagement in a Digital World, we explore the tools and tactics you need for a successful talent-led marketing strategy. The 10 interactive video modules, delivered by expert digital practitioner, Michelle Goodall, gives users a comprehensive view of the ever-changing digital landscape and insider tips on how to navigate it.
Book by 29th March and receive a trial membership of the Influencer Intelligence platform– our AI powered discovery engine that analyses +100K celebrities and influencers to find the perfect partners to truly engage target audiences.
Packed with brands case studies, expert interviews and best practice advice, the course is designed to give users insight into the opportunities and skills required to succeed as a modern marketer. Available at £395+VAT per person, with 60-days access, you study whenever you want over and at your own pace, and receive 15-CPD hours and certificate upon completion.