Charities and Non-profit

The latest marketing best practice, trends, case studies and statistics on the charities and non-profit sector.

The Charity Digital Skills report reveals concerns over digital inclusion

More than a year on since the start of the pandemic, and the Charity Digital Skills Report 2021 has revealed that despite significant progress in the digital transformation of UK charities, digital inclusion is still a concern.

Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

Measuring Digital Marketing Effectiveness Best Practice Guide

1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]

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Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

Scope’s UX chief on accessibility: it has to be “baked in from the start”

For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?

Articles on charities and non-profit

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Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving – and the impact it can have on consumer opinion. IBM research found that, in 2020, 40% of consumers now fall into the category of ‘purpose-driven’, meaning they seek out companies which align with their […]

How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

Econsultancy's Internet Statistics Database -charity and non-profit, not-for-profit

Statistics on charities and non-profits – explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to charities and non-profits. Browse, save and export charts as you go.

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