Charities and Non-profit

The latest marketing best practice, trends, case studies and statistics on the charities and non-profit sector.

Scope’s UX chief on accessibility: it has to be “baked in from the start”

For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?


Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

Measuring Digital Marketing Effectiveness Best Practice Guide

1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]

woman working with laptop and cat holding phone

Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities

For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.

Articles on charities and non-profit

How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

Econsultancy's Internet Statistics Database -charity and non-profit, not-for-profit

Statistics on charities and non-profits – explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to charities and non-profits. Browse, save and export charts as you go.