How six non-profits are meeting fundraising & awareness challenges in the coronavirus crisis
While every sector is facing unique challenges posed by the coronavirus pandemic, from steep drop-offs in revenue (travel, entertainment) to sharp increases in demand (grocery retail, finance) no sector is experiencing quite the same level of increased demand paired with a drastic lack of funding as the non-profit sector.
Customer Journey Mapping Best Practice Guide
1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]
Measuring Digital Marketing Effectiveness Best Practice Guide
1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]
Effective Remote Working for Marketers Best Practice Guide
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
Scope’s digital team on how brands can improve their online accessibility
Ceri Balston, Head of Digital and Kristina Barrick, Head of Digital Influencing at Scope, a prominent disability equality charity based in the UK, spoke on day two of the Festival of Marketing 2019. They shared some practical tips outlining how brands can transform their online accessibility.
How six non-profits are meeting fundraising & awareness challenges in the coronavirus crisis
While every sector is facing unique challenges posed by the coronavirus pandemic, from steep drop-offs in revenue (travel, entertainment) to sharp increases in demand (grocery retail, finance) no sector is experiencing quite the same level of increased demand paired with a drastic lack of funding as the non-profit sector.
How will the sale of .org affect non-profits?
The organization that runs the .org domain name registry, Public Internet Registry (PIR), is selling itself, sparking concern among the non-profit community.
How Movember grew to five million Mo Bros and Sistas
Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.
Nine powerful breast cancer awareness campaigns
October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month.
Scope’s digital team on how brands can improve their online accessibility
A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year.
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What brands can learn from ITV’s ‘Get Britain Talking’ campaign
According to the charity, Mind, one in four people in the UK will be affected by a mental health problem this year, and one in six people in England will experience a common mental health problem in any given week.
Seven not-for-profit websites with great UX
Not-for-profit organisations and charities are not always known for their outstanding UX, or indeed great design, when it comes to their websites.
How digital technology is impacting the charity sector
According to a recent study by Tech Trust, 59% of UK charities still do not have a digital strategy in place, with the majority lacking investment in the tools and training needed to implement it.
Seven charity marketing campaigns that used fun & humour
They say laughter is the best medicine.
The week in digital transformation: biopharma behind the curve & the impact on the CMO
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
Statistics on charities and non-profits – explore the ISD
The Internet Statistics Database contains thousands of charts and statistics related to charities and non-profits. Browse, save and export charts as you go.