For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
Drinkaware at Work partnered with CTI Digital for a paid social and search campaign which successfully adopted a test-and-learn audience segmentation approach.
Partnering with QueryClick, the charity lottery avoided high keyword bidding costs by improving its organic visibility and paid targeting approach.
Working with Manifesto, the charity consolidated and rebuilt its website to reduce its energy output while also improving its user experience.
A collection of best practice guides containing actionable, real-world insight with detailed explanations to help marketers start and improve their performance on social media platforms.
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with Louise to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. […]
More than a year on since the start of the pandemic, and the Charity Digital Skills Report 2021 has revealed that despite significant progress in the digital transformation of UK charities, digital inclusion is still a concern.
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues.
The Internet Statistics Database contains thousands of charts and statistics related to charities and non-profits. Browse, save and export charts as you go.
