Charities and Non-profit

The latest marketing best practice, trends, case studies and statistics on the charities and non-profit sector.

charity sector

How digital priorities have changed for charities since Covid-19

Digital has never been more important for charities than in 2020, as Covid-19 has forced charities to embrace remote working and deliver online services. The path to digital transformation has been slow in the third sector, however, meaning that the recent shift to digital hasn’t been easy.


Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

woman working with laptop and cat holding phone

Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

Kristina Barrick speaking at the Festival of Marketing

Scope’s digital team on how brands can improve their online accessibility

Ceri Balston, Head of Digital and Kristina Barrick, Head of Digital Influencing at Scope, a prominent disability equality charity based in the UK, spoke on day two of the Festival of Marketing 2019. They shared some practical tips outlining how brands can transform their online accessibility.

Articles on charities and non-profit

How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

Econsultancy's Internet Statistics Database -charity and non-profit, not-for-profit

Statistics on charities and non-profits – explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to charities and non-profits. Browse, save and export charts as you go.