Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
A Marketer's Guide to Chatbots
This best practice report demystifies chatbots, exploring the uses, opportunities, challenges and applications of this technology. It also provides guidance on the best way to implement a chatbot and highlights future developments in this area.
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
When creating a chatbot or AI assistant for your brand, how informal should you go?
eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book.