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Does ChatGPT really pose a threat to search engines?
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?
A Marketer's Guide to Chatbots
This best practice report demystifies chatbots, exploring the uses, opportunities, challenges and applications of this technology. It also provides guidance on the best way to implement a chatbot and highlights future developments in this area.
FAQs disguised as chatbots a ‘hollow interpretation of personalised service’: Ve Global’s Nick Roberts
Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
Why fast-evolving chatbots can be the ‘ATM’ of online customer service
Customer service has become even more critical during the Covid-19 pandemic, as businesses strive to keep up with the increase in demand.
Bangkok marketers discuss harnessing martech – trends, challenges and solutions in 2019
Digital marketing has become increasingly complex over the past few years.
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Microsoft’s new Clinical Trials Bot shows how chatbots can solve big problems in pharma and healthcare
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
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Cleo, a chatbot case study: Why brands need to be cautious with comedy personas
When creating a chatbot or AI assistant for your brand, how informal should you go?
