While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
A Marketer's Guide to Chatbots
This best practice report demystifies chatbots, exploring the uses, opportunities, challenges and applications of this technology. It also provides guidance on the best way to implement a chatbot and highlights future developments in this area.
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?
Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
Customer service has become even more critical during the Covid-19 pandemic, as businesses strive to keep up with the increase in demand.
Digital marketing has become increasingly complex over the past few years.