This best practice report demystifies chatbots, exploring the uses, opportunities, challenges and applications of this technology. It also provides guidance on the best way to implement a chatbot and highlights future developments in this area.
Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
Customer service has become even more critical during the Covid-19 pandemic, as businesses strive to keep up with the increase in demand.
Digital marketing has become increasingly complex over the past few years.
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
When creating a chatbot or AI assistant for your brand, how informal should you go?
eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book.
