Bangkok marketers discuss harnessing martech – trends, challenges and solutions in 2019
Digital marketing has become increasingly complex over the past few years.
A Marketer's Guide to Chatbots
This best practice report demystifies chatbots, exploring the uses, opportunities, challenges and applications of this technology. It also provides guidance on the best way to implement a chatbot and highlights future developments in this area.
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Microsoft’s new Clinical Trials Bot shows how chatbots can solve big problems in pharma and healthcare
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
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Cleo, a chatbot case study: Why brands need to be cautious with comedy personas
When creating a chatbot or AI assistant for your brand, how informal should you go?
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The best digital marketing stats we’ve seen this week
Before you head off into a weekend full of festive fun, don’t forget to squeeze in a few stats.
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Will the chatbot novel become a new trend for book publishers?
eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book.
How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
