Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
But never has that been more immediately and literally true than now, as China slowly emerges from a pandemic that is still gripping the west, keeping people in their homes and shuttering businesses of all kinds.
With new acquisitions and announcements cropping up every few months, it can be hard to keep track of who is who in China’s New Retail landscape, why they matter, and how they’re innovating in the space. Here are seven retailers at the forefront of China’s New Retail revolution, and here’s what they’re doing to transform commerce in China.
What is Ochama and how is the format different to current European stores?
For those unfamiliar with ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology.
China is in first place for ‘new retail’ New retail is a term coined by Jack Ma of Alibaba and describes “the integration of online, offline, logistics and data across a single value chain.” Customer profiles will be more accurate and individualized than they ever were, in order to provide highly personalized purchasing advice or options. […]
In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]
The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.
