China

Learning from Chinese retail in the coronavirus crisis

 ‌ There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.

But never has that been more immediately and literally true than now, as China slowly emerges from a pandemic that is still gripping the west, keeping people in their homes and shuttering businesses of all kinds.

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allbirds on the tmall store. still from video via Alizila

How Allbirds has been successful in both the west and China

Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.

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New Retail

Ecommerce

Digital Shift Q1 2021 Chapter 4 – Livestreaming

 ‌ Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.

Watch now or read the report

Marketing

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The top half of Earth, showing much of Asia and Australia lit up interconnecting lights.

Amazon in Asia-Pacific: A 2020 update

Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.

Learning from Chinese retail in the coronavirus crisis

There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.