Farfetch CMO Gareth Jones on the state of luxury fashion in 2020 and beyond
Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online strategy.
A marketer’s guide to China’s key social media and ecommerce trends
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
How Allbirds has been successful in both the west and China
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
Learning from Chinese retail in the coronavirus crisis
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
But never has that been more immediately and literally true than now, as China slowly emerges from a pandemic that is still gripping the west, keeping people in their homes and shuttering businesses of all kinds.
These are the seven retailers at the forefront of China’s New Retail revolution
‘New Retail’. ‘Smart Retail’. ‘Boundaryless Retail’. The evolution currently taking place in China’s retail and ecommerce sector goes by a few different names, but in each case, it’s characterised by the use of technology to merge online and offline commerce.
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An introduction to China’s offline-online ‘New Retail’ revolution
For those unfamiliar with ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology.
‘New retail’ to VR: The hottest digital technologies in China that you should know about
China is in first place for ‘new retail’ New retail is a term coined by Jack Ma of Alibaba and describes “the integration of online, offline, logistics and data across a single value chain.” Customer profiles will be more accurate and individualized than they ever were, in order to provide highly personalized purchasing advice or options. […]
How does the ecommerce experience in China differ from the west?
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
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What’s behind the success of China’s social commerce app Pinduoduo?
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
In order to succeed in China’s ecommerce market, western businesses need to understand trust
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still finding that western brands are attempting to play by western rules in the Chinese landscape. This is especially prevalent when it comes to ecommerce.
Digital Shift Q1 2021 Chapter 4 – Livestreaming
Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.
Seven key stats marketers need to know from the China Internet Report 2020
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
A marketer’s guide to China’s key social media and ecommerce trends
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Do marketers really know how big China’s influencer economy is?
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19
The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]
AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
What brands can learn from China about tapping into TikTok’s selling power
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
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Virtual influencers are helping brands to succeed in China
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
How Allbirds has been successful in both the west and China
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
Amazon in Asia-Pacific: A 2020 update
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
Learning from Chinese retail in the coronavirus crisis
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.