Latest articles and reports on ecommerce and marketing in China.

A marketer’s guide to China’s key social media and ecommerce trends

‌ Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.

AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival

With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?

New Retail

‘New retail’ to VR: The hottest digital technologies in China that you should know about

China is in first place for ‘new retail’ New retail is a term coined by Jack Ma of Alibaba and describes “the integration of online, offline, logistics and data across a single value chain.” Customer profiles will be more accurate and individualized than they ever were, in order to provide highly personalized purchasing advice or options. […]

Digital Shift Q1 2021 Chapter 4 – Livestreaming

 ‌ Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.