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Christmas e-commerce stats round up

By Graham Charlton January 7th 2011 08:30

Figures released so far suggest that online retailers have experienced more growth over the Christmas shopping season. For example, sales at johnlewis.com were up 42% on Christmas 2009.

I’ve rounded up some of the stats on Christmas 2010, including a useful infographic which shows US holiday shopping stats from 2005….

Online Christmas shopping in the UK (Tealeaf)

44% of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn.
45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% abandoned purchases as a result.

Internet usage over Christmas (eDigital Research)

86% of UK consumers logged onto the internet over Christmas Day and Boxing Day this year, an increase of over 10% when compared with figures from 2009.
22% of online users accessed the internet on their phones, confirming the importance of mobile commerce for retailers.
30% of online consumers used the internet to shop online on Boxing Day, while 62% of online consumers shopped for sale items and discounted products across the two days.

John Lewis (via IMRG)

Online sales at John Lewis reached £500m this year, and sales in the five weeks to January 1 were up 42% on the same period last year.

Most popular UK online shopping destinations (Hitwise)

On Boxing Day, eBay and Amazon were the most visited e-commerce sites, with 9.96% and 7.02% of visits respectively.
After the two pureplay giants, Argos, Next, and M&S were the most popular online retail sites.

US Holiday season(comScore)

Online retail spending for the entire November to December 2010 holiday season reached $32.6bn, a 12% increase on 2009, and an all time record. US holiday shopping 2005 – 2010 (Volusion)

This infographic charts the amount spend online in the US on Black Friday, Cyber Monday, and the busiest day of the year since 2005.
Click the image for a larger version:

Holiday_Shopping_Infographic small

27 things I need to see on an e-commerce homepage

A retailer’s homepage needs to convey what the site is about and provide all the elements that customers are looking for, and that will entice them to explore the rest of the site.

I’ve listed 27 elements that are commonly seen on retailer’s homepages, many essential, others desirable.

If I’ve missed any, please leave a comment below…

Group buying and the new customer acquisition lie

Yesterday, group buying service LivingSocial, which recently raised $175m in investment from Amazon, created quite a stir when it sold more than a million $20 Amazon gift cards for $10.

Not surprisingly, the frenzied buying only prompted more discussion about the group buying market, which is already one of the hottest on the consumer internet.

But behind the buzz, are cracks in the group buying model becoming more prominent?

Paid search boosted holiday online retail: report

2010 delivered everything most online retailers could have expected, and then some in many cases. According to the MasterCard SpendingPulse eCommerce Index, online sales rose over 15% year-over-year, and ecommerce accounted for $36.4bn in holiday sales.

Search marketing agency PM Digital says retailers can thank paid search for a good portion of that rise.

Blog Content marketing

10 digital predictions for 2011

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.

Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever. And though it appears I waited until after the year turned, I blame my iPhone alarm clock and its 2011 bug.

Online retailers saw an increase in fraud last year

The UK’s online retailers experienced a rise in the number of bad orders last year, with an average of 1.9% of orders turning out to be fraudulent.

This is the headline finding from Cybersource’s UK Online Fraud Report, which surveyed 200 etailers about the incidence of fraud and the challenges of fraud management.

I’ve been asking the report’s co-author Dr Akif Khan about the issues facing the UK’s online retailers as they attempt to combat fraud.

Blog People and Skills

A day in the life of… head of EMEA marketing at Dropbox

Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?

Five things Gen Z creators want brands to do more of on social

Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content.

1

Five pure-play ecommerce brands who boosted sales on Instagram

Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.

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