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Christmas e-commerce stats round up

By Graham Charlton January 7th 2011 08:30

Figures released so far suggest that online retailers have experienced more growth over the Christmas shopping season. For example, sales at johnlewis.com were up 42% on Christmas 2009.

I’ve rounded up some of the stats on Christmas 2010, including a useful infographic which shows US holiday shopping stats from 2005….

Online Christmas shopping in the UK (Tealeaf)

44% of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn.
45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% abandoned purchases as a result.

Internet usage over Christmas (eDigital Research)

86% of UK consumers logged onto the internet over Christmas Day and Boxing Day this year, an increase of over 10% when compared with figures from 2009.
22% of online users accessed the internet on their phones, confirming the importance of mobile commerce for retailers.
30% of online consumers used the internet to shop online on Boxing Day, while 62% of online consumers shopped for sale items and discounted products across the two days.

John Lewis (via IMRG)

Online sales at John Lewis reached £500m this year, and sales in the five weeks to January 1 were up 42% on the same period last year.

Most popular UK online shopping destinations (Hitwise)

On Boxing Day, eBay and Amazon were the most visited e-commerce sites, with 9.96% and 7.02% of visits respectively.
After the two pureplay giants, Argos, Next, and M&S were the most popular online retail sites.

US Holiday season(comScore)

Online retail spending for the entire November to December 2010 holiday season reached $32.6bn, a 12% increase on 2009, and an all time record. US holiday shopping 2005 – 2010 (Volusion)

This infographic charts the amount spend online in the US on Black Friday, Cyber Monday, and the busiest day of the year since 2005.
Click the image for a larger version:

27 things I need to see on an e-commerce homepage

A retailer’s homepage needs to convey what the site is about and provide all the elements that customers are looking for, and that will entice them to explore the rest of the site.

I’ve listed 27 elements that are commonly seen on retailer’s homepages, many essential, others desirable.

If I’ve missed any, please leave a comment below…

Group buying and the new customer acquisition lie

Yesterday, group buying service LivingSocial, which recently raised $175m in investment from Amazon, created quite a stir when it sold more than a million $20 Amazon gift cards for $10.

Not surprisingly, the frenzied buying only prompted more discussion about the group buying market, which is already one of the hottest on the consumer internet.

But behind the buzz, are cracks in the group buying model becoming more prominent?

Paid search boosted holiday online retail: report

2010 delivered everything most online retailers could have expected, and then some in many cases. According to the MasterCard SpendingPulse eCommerce Index, online sales rose over 15% year-over-year, and ecommerce accounted for $36.4bn in holiday sales.

Search marketing agency PM Digital says retailers can thank paid search for a good portion of that rise.

What we’ve been reading this week

In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here’s a few articles to skim with your afternoon coffee… From around the web: To save British high streets, forget the lost era of retail – and listen to […]

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.

The state of retail as restrictions ease

The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.

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A day in the life of… Sven Lung, CEO at Green Park Content

Sven Lung is CEO at Green Park Content. He previously launched the ecommerce fashion giant BrandAlley.com, which he grew to $200m revenue, and is a former partner at the billion-dollar investment fund Draper Esprit – where he was part of the initial funding round for Graze.com.

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