Figures released so far suggest that online retailers have experienced more growth over the Christmas shopping season. For example, sales at johnlewis.com were up 42% on Christmas 2009.
I’ve rounded up some of the stats on Christmas 2010, including a useful infographic which shows US holiday shopping stats from 2005….
Online Christmas shopping in the UK (Tealeaf)
- 44% of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn.
- 45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% abandoned purchases as a result.
Internet usage over Christmas (eDigital Research)
- 86% of UK consumers logged onto the internet over Christmas Day and Boxing Day this year, an increase of over 10% when compared with figures from 2009.
- 22% of online users accessed the internet on their phones, confirming the importance of mobile commerce for retailers.
- 30% of online consumers used the internet to shop online on Boxing Day, while 62% of online consumers shopped for sale items and discounted products across the two days.
John Lewis (via IMRG)
- Online sales at John Lewis reached £500m this year, and sales in the five weeks to January 1 were up 42% on the same period last year.
Most popular UK online shopping destinations (Hitwise)
- On Boxing Day, eBay and Amazon were the most visited e-commerce sites, with 9.96% and 7.02% of visits respectively.
- After the two pureplay giants, Argos, Next, and M&S were the most popular online retail sites.
US Holiday season(comScore)
- Online retail spending for the entire November to December 2010 holiday season reached $32.6bn, a 12% increase on 2009, and an all time record. US holiday shopping 2005 – 2010 (Volusion)
- This infographic charts the amount spend online in the US on Black Friday, Cyber Monday, and the busiest day of the year since 2005.
- Click the image for a larger version: