Consultancy

We help the world’s biggest brands accelerate their journey to modern marketing excellence. From tactical projects to full-scale digital transformation, we’re here to enable you to radically improve your digital and marketing capability

Meet your marketing challenges head-on

Every part of your business is changing – new expectations, channels and opportunities, as well as new competitors and threats. Above all, your customers’ needs are driving this change, and with technology constantly evolving, today’s leaders must actively take charge of the journey to modern marketing excellence.

Transformation will not happen organically.

Transform everything, or just one thing

We help you identify the gaps between where you are now and where you need to be, addressing:

What we do

Audits and Assessments

The first step to solving any issue is to efficiently identify what’s causing it. We have a range of diagnostic tools from pragmatic to rigorous, to help you do just that.

  • Digital Skills Assessment
  • Modern Marketing Skills Index
  • Digital Maturity Audit
  • Diagnostic interviews and documentation audit

Competency Frameworks

Competency frameworks are the blueprint we use to design the optimal learning curriculum for your teams. Defining the knowledge, skills and mindset your people need to accelerate modern marketing performance.

Ways of Working

We create best practice end to end marketing models, identifying the best-in-class processes and tools, roles and responsibilities, common language and culture to underpin and embed them.

You’re in great company

Econsultancy has helped some of the world’s leading brands and organisations to significantly increase their digital and marketing capabilities.

We have worked with Econsultancy to radically improve our marketing capabilities across our portfolio of brands in B2C and B2B channels: from strategic solutions to practical training for hundreds of employees. They take the time to understand the specific culture of a business and tailor solutions appropriately.

ZAID AL-QASSAB, CMO & MANAGING DIRECTOR, BT GROUP

It’s been a pleasure working with Econsultancy in the creation of our capability videos for Marketing Catalyst – Growth Driver Module! Econsultancy demonstrated a real commitment to the project. The process was very easy, and we were very pleased with the final product.

MARIA PENA, SENIOR GLOBAL MARKETING EFFECTIVENESS MANAGER, DIAGEO

 

Consultancy client success stories

Helping a Fortune 500 pharma company identify its biggest skills gaps

The Challenge A Fortune 500 pharmaceutical company needed to identify its marketing capability gaps from across 50 markets, to build a scalable and global learning programme designed to establish the organisation as the indisputable industry leader in customer experience. What We Did We launched a customised Digital Skills Index (DSI) to a team of over […]

We simplified and streamlined ways of working at this multinational telecommunications company

The Challenge Our client has operations in over 180 countries and a significant business providing fixed line, mobile, broadband and entertainment services in the UK. The various marketing teams are responsible for briefing and delivering a large number of projects and campaigns through in-house and external agencies. Whilst a campaign development process existed, it was […]

Econsultancy client case study

Helping a global manufacturer raise the digital bar with an online academy

The Challenge Our client has built a global reputation delivering innovative solutions to age-old problems across a range of household categories. Our mission was to accelerate their global commercial teams’ digital capabilities by building skills and confidence to think and act digitally with agency partners, retail partners and consumers. The programe needed to be deployed […]

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