As you transform your company or team into a digital marketing powerhouse, it helps to know where you are today, how it compares to the best and how to accelerate your progress.
Econsultancy's twelve-year position at the eye of the digital storm gives us unique insight into the challenges you'll face as you develop your digital strategy and sharpen your execution.
It's one of the reasons the world’s largest companies turn to us for independent advice on building digital capability to deliver long-term business growth and customer value.
Here's what our consulting team brings to the table:
- Total independence — beholden to no vendor, channel or partnership agendas.
- Digital in our DNA — an exclusive focus on digital, since 1999.
- Rigorous and systematic — proven methodology with metrics and milestones to ensure progress.
- Unparalleled resources — coupling our comprehensive digital best-practice research, content and frameworks with a global network of the top minds in digital means we’re always able to find the right expertise for the right engagement.
In short, there's no one better to help you understand how digital can drive growth in your business, then help build the capabilities to deliver.
Each consulting engagement is unique, but they often involve one or more of these services:
Digital transformation is a journey that’s different for every organisation. We’ve designed a comprehensive approach to enable delivery of your digital vision and ultimately achieve digital excellence.
- Benchmark skill and knowledge levels through our proprietary Digital Skills Index
- Business capability audits
- Competency frameworks
- Optimal team structures for your business goals
Digital reviews and advice
As an independent organisation we can use our digital expertise to help audit your current capability and performance in digital, set your digital strategy and guide you through choosing the right suppliers.
- Agency and supplier selection
- Performance audits and recommendations (SEO, online effectiveness, UX, accessibility)
- Independent critical eye
Content is the glue between an organisation’s commerce, communications and community. With many struggling to define their content marketing or understand how to develop a strategy across their people, processes and technology, we can help.
- Frameworks to assess your content
- Review of metrics, production and distribution channels
- Tried and tested tools develop your strategy and manage your ROI
Market intelligence and custom content
Great decisions often depend on great information. Our bespoke research service helps you understand your market, its opportunities and threats so you can frame the right strategy. Bespoke research cover:
- Customised digital trends and innovation reports: the implications for your organisation
- Marketing trends and patterns
- Customised best practice guides
- Customised policy documents
Leadership sessions and mentoring
Senior managers and directors often need personal advice and strategic support. We'll pair you up with an industry expert, who can work with your management team for a path to digital excellence.
- Executive/senior leaders masterclasses
- 1:1 mentoring for senior management
- Innovation sessions
- Internal conferences and events