Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000.
As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.
Instagram recently set out to understand more about its users, specifically in terms of the kind of content people want to see from brands on the platform.
We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older […]
Brands that employ design thinking are perhaps easier to spot than they used to be.
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO.
Easter is upon us and many food brands are capitalizing on the holiday to engage with consumers using a variety of marketing techniques.
Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues).
Rob Coyne is the General Manager for Europe, the Middle East and Africa at social management platform Hootsuite.
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
GDPR was the pressing concern for marketers in 2018.
This week’s stats roundup includes news about Instagram usage, customer loyalty, and marketing metrics.
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.
Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’.
The healthcare industry is rapidly evolving thanks to technology, but a number of recent developments suggest one of the drivers of a new wave of innovation might come from a marriage between healthcare players and transportation firms.
Lush UK has announced that it is to step away from its corporate social media channels.