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+44 (0)207 970 4108

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Econsultancy London

Econsultancy, Floor 14, 10 York Road, London, SE1 7ND

Econsultancy New York

Centaur Media USA Inc., 205 Hudson Street, 7th Floor, New York, New York 10013, USA

The Econsultancy leadership team

Ashley Friedlein


Ashley founded Econsultancy in 1999. He is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Ashley is author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.

Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally, outside of his involvement with Econsultancy, including: CEO & Founder, Guild – private professional messaging app; Chairman, Ably – realtime data delivery platform.


Richard Breeden

Managing Director

Richard became sole Managing Director of Econsultancy in March 2021 and is responsible for the evolution of Econsultancy into a Multi-Touch Learning provider. He is 100% focused on delivering exceptional outcomes for our customers and has a passion for making our products and services as good as they can possibly be.

Richard spent the 10 years prior leading some of the world’s most iconic B2B brands at Centaur Media and Ascential including Marketing Week, The Festival of Marketing, Creative Review, MEED Media (in the Middle East), World Architecture Festival, Drapers and the Architects Journal.

Before moving to B2B Richard worked in D2C ecommerce founding EBTM which listed on AIM in 2006 and setting up DMGT’s ecommerce operations. Before that Richard worked in music, perhaps most notably running Tribal UK Records “the UK’s most respected and forward-thinking label” (Rough Guide, 1999).

Richard holds a degree in History from Durham University and an MBA from Imperial College, London.


Kate Hewitt

Director of Programme Management
As Director of Programme Management at Econsultancy, Kate is responsible for the management and smooth running of customised training and consultancy projects for Econsultancy’s global clients.
Before joining Econsultancy, Kate held Business Unit Director roles at Chemist+Druggist and at UBM (now Informa), managing all aspects of business management, strategic planning and P&L ownership. Kate has a proven track record in transformational change management, new system implementation and process improvement.


Damian McAlonan

Xeim Commercial Director

Damian is our Commercial Director Director helping leadership teams define and exceed their digital marketing and ecommerce goals via Econsultancy’s multi-touch learning capabilities.

Damian has over 23 years’ experience in senior commercial and leadership roles with some of the world’s most exciting and forward-thinking organisations, including Media Solutions Director at Time Warner Inc, Executive Director for advertising agency WFCA, and Managing Director for Adobe’s leading training provider, Academy Class.

In addition to being a Chartered marketer (CIM), he is an ILM certified Coach, NLP Practitioner, UK Ambassador for the Continued Professional Development (CPD), Advisor for HRH Prince of Wales Nominet Trust, and recently appointed Fellow at the Royal Society of Arts.

Outside of work he enjoys exploring places off the beaten track with his young family and is a mixology enthusiast in search of the perfect cocktail.


Amelia Shore

Commercial Director

Amelia Shore leads the Account Management team at Econsultancy. She is responsible for driving customer success, by empowering her team with processes and tools to meet and exceed our members’ expectations.

Along with her brilliant team, Amelia gets to know our members’ businesses, crafting multi-touch learning experiences to help them transform knowledge, skills and mindset.

Ensuring members are getting maximum value from their Econsultancy subscription perpetuates our long-term partnerships.


Lisa Taylor

Marketing Director

Lisa is an experienced marketeer who has been leading marketing teams for 20+ years.

She has transformed marketing functions by creating high performing teams, supported by the right technology and data cultures to give customers something that really matters to them.

A content convert, Lisa believes in the power of offering value to customers through outstanding content marketing campaigns. She is responsible for overseeing the Econsultancy Marketing team and is an avid user of Econsultancy’s content to help keep the team’s skills up to date.

Paul Davies

Managing Partner

Paul has spent the last eight years helping marketing and digital leaders and their teams adopt a new mind-set and build new skills by developing and delivering multi-channel learning programmes.

Prior to this, Paul spent 15 years in operational marketing at Nestle & Diageo. His senior roles included Head of Scotch and Luxury Brands for Global Travel & Middle East and Beer Portfolio Manager for Southern Africa. This combination of operational experience and capability building means Paul is able to understand and authentically connect with marketing teams at all levels.

Paul loves the outdoors and in his free time can most often to be found running, cycling or dog walking with his family which includes an 12 year old boy (George) and identical nine year old twin girls (Ruby & Leela).