1. Introduction ‘Content shock’ is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
Content Marketing Roundtable
Content is one of the most effective ways to promote a business, and creating compelling content for digital experiences was highlighted as one of the top three most exciting opportunities for businesses in 2019.
This roundtable will provide participants with the chance to identify and discuss the current opportunities and challenges in this area.
July 3rd | London | 12pm-2pm GMT
Latest Research, Trends and Best Practice
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
The Periodic Table of Content Marketing
This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Lastminute.com boosts site traffic and wins back market share with an SEO and content led campaign.
Fast Track Training: Content Strategy & Editorial Planning
This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.
1-day course | various dates | London
Content in the customer journey
Hero, Hub, Help, inbound and outbound
Tone of voice, B2B and B2C
Strategy, distribution and best practice
The Content Marketing Team Matrix
The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.
From the Blog
Econsultancy writer Nikki Gilliland is on holiday, so you’re at my mercy today. Let’s take a look at what caught my eye this week.
In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves.
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
Looking for content statistics and market data?
Browse, save and export over 1,000 content-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.
Short-form video app TikTok seems to have taken the world by storm.
According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV.
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
Settle down, it’s stats time.
Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers.
Stories has become one of the most successful formats of social media.
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment.
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.