1. Introduction ‘Content shock’ is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
Latest Research, Trends and Best Practice
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
"89% of UK marketers say they the measure the success of content marketing by increased website traffic"
Find this and over 1,000 other content-related statistics and charts in our Internet Statistics Database, for you to browse, save and export. Constantly updated to reflect the latest findings.
What content marketing is, what it’s used for and how you can tailor it along the user journey.
How YouTube’s ‘Hero, Hub, Help’ model can help you understand your content ecosystem.
Maintaining consistency over tone of voice, personality, content themes and proposition.
The Periodic Table of Content Marketing
This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Lastminute.com boosts site traffic and wins back market share with an SEO and content led campaign.
Fast Track Training: Content Strategy & Editorial Planning
This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.
1-day course | various dates | London
From the Blog
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why.
Today’s Day in the Life comes from Tug agency and Emily Knox. Hear about daily ‘newsroom’ meetings, her current favourite campaigns from Ikea and Nike, as well as advice for anybody starting out. And if you want to be part of this feature, get in touch. Hi Emily. Please describe your job: What do you […]
The Content Marketing Team Matrix
The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.