Content

The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

Essential reports

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Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

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Online Video Best Practice Guide

1. Introduction Video has grown in importance for marketers over recent years, fuelled by the growth in more sophisticated smartphones, greater mobile penetration, improved download speeds and a wealth of distribution platforms in the form of social media. This is reflected in research by Wyzowl,[1] showing that the number of businesses using video as a […]

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Content Strategy Best Practice Guide

1. Introduction This report is designed to provide marketers with practical and essential guidance into all aspects of content strategy. The role of content within marketing and digital marketing practice has never been more important than it is now, but it remains an area of constantly changing practice, with evolving dynamics around technology, content production […]

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

Digital Shift Q1 2021 Chapter 3 – New formats

 ‌ Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. This chapter looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.

Webinar: Get the key points from Econsultancy's Content Strategy Guide

 ‌ Join Neil Perkin, one of Econsultancy’s most experienced and thought-leading consultants to understand the essentials of content strategy.

Agenda points:

  • Evolving Content Practice: we take a look at the growing role of technology, data and customer experience and how content practice is changing in response to rapidly shifting dynamics
  • Best Practice framework for Content Strategy: setting out a clear, easy to follow best practice model for content strategy that your team can adopt
  • Content Strategy Essentials: considering best practice in persona generation, alignment, using customer journey mapping, content calendars, along with KPIs and measurement
  • The Future of Content Strategy: we look at evolving formats, storytelling, the modularisation of content and personalisation 2.0

Content trends

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Content as a service

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What is a headless CMS & how can it help improve mobile page speed?

Considering the primary use case for the mobile web (i.e. people searching on the move) micro-improvements to deliver content quickly and efficiently can make a big difference: according to Google’s own research, 40% of users will leave a website when it takes longer than three seconds to load.  When you’re on Wi-Fi or 4G, it […]

Microlearning courses

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2 Min

Content Calendars

Planning ahead to ensure you have the resources and content available to meet objectives efficiently.

Econsultancy
23 Min
Content strategy and marketing

Content Strategy and Marketing

How to plan, deliver and manage your content across digital channels. Building content marketing into your customer journeys, the distribution channels available, and the importance of brand alignment.

Econsultancy

More

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.

content strategy training

Fast Track Content Strategy Training Course

The backbone of today’s marketing, getting your content strategy right is crucial. This Content Strategy and Editorial Planning training course will guide you through the key principles of good content marketing and help you turn your ideas into a structured plan.

Content Marketing - Econsultancy's Internet Statistics Database

Discover content marketing statistics with the ISD

Browse, save and export a range of content marketing statistics and charts via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

Topic Hubs

B2B - Econsultancy's Internet Statistics Database

B2B