Content

The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

Essential reports

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Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

Golden crested crane

Content Strategy Best Practice Guide

1. Introduction This report is designed to provide marketers with practical and essential guidance into all aspects of content strategy. The role of content within marketing and digital marketing practice has never been more important than it is now, but it remains an area of constantly changing practice, with evolving dynamics around technology, content production […]

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

Microlearning courses

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2 Min

Content Calendars

Planning ahead to ensure you have the resources and content available to meet objectives efficiently.

Econsultancy
23 Min
Content strategy and marketing

Content Strategy and Marketing

How to plan, deliver and manage your content across digital channels. Building content marketing into your customer journeys, the distribution channels available, and the importance of brand alignment.

Econsultancy

Content trends

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

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Google’s Shoploop: Can the search giant conquer shoppable video?

Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.

Content Marketing - Econsultancy's Internet Statistics Database

Discover content marketing statistics with the ISD

Browse, save and export a range of content marketing statistics and charts via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

Topic Hubs

B2B - Econsultancy's Internet Statistics Database

B2B