The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

The Periodic Table of Content Marketing

This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.

Latest Research, Trends and Best Practice

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]


"89% of UK marketers say they the measure the success of content marketing by increased website traffic"

Find this and over 1,000 other content-related statistics and charts in our Internet Statistics Database, for you to browse, save and export. Constantly updated to reflect the latest findings.

Content marketing fundamentals

What content marketing is, what it’s used for and how you can tailor it along the user journey.

Content calendars

Planning ahead, scheduling resources, and re-using content efficiently.

here magazine

Five examples of clever content marketing from direct-to-consumer brands

In this piece, Econsultancy’s Nikki Gilliland shines a light on the brands capturing consumer imagination through creative and clever content marketing techniques.

Fast Track Training: Content Strategy & Editorial Planning

This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.

1-day course | various dates | London

From the Blog

disney +

Content is king: Disney+ hits 10m subscribers in 24 hours

The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]

The Content Marketing Team Matrix

The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.

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