Content

The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

Latest Research, Trends and Best Practice

econsultancy periodic table of content marketing

The Periodic Table of Content Marketing

This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.

Editor’s Picks

Case Studies

Microlearning

Content Marketing Team Matrix

The Content Marketing Team Matrix

The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.

From the Blog

Digital Marketing Training Courses

Online Copywriting

Boost your online copy’s effectiveness across all digital devices and channels

Content internet statistics

Looking for content statistics and market data?

Browse, save and export over 1,000 content-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.

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How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

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