The Future of Marketing
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Bamford boosts conversion rate by 24% with homepage redesign
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
HR GO uses biometrics and AI to lift conversions by 153% in 4 weeks
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
IRM and the city of Paris reach 5.7 million views with Snapchat
To re-establish its standing as one of the best travel spots and reposition itself as a digital city, the city of Paris worked with IRM on a Snapchat campaign.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
How to create GIFs in Photoshop: A beginners’ guide for marketers
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
Great storytelling: Why your brand should be the supporting character, not the hero
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
10 brands using beautifully creative GIFs right now
GIFs have seen a surge in popularity with the rise of emojis, memes and stickers, and it seems as if every brand under the sun is getting in on the action to make their message heard by increasingly distracted audiences.
Digital Shift Q4.1 2018
18th October | 9am London | 4pm Singapore
A day in the life of… head of production at a creative agency & studio
Blacklist Creative is a creative agency and production studio. We spoke to Head of Production and co-owner Lola Gamester to find out more about her role.
As always, allow us to point you to Econsultancy Jobs if you’re looking for a new role.
Instagram’s IGTV shows potential but is not yet a free lunch for brands
Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.
Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.
What do the latest trends in video mean for marketers? [Stats]
If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.
Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.
How do tourism boards entice different travellers with one marketing campaign?
It’s difficult to sum up or sell a destination.
More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.
Six brilliant examples of B2B video content (& why they’re so good)
B2B videos are no longer limited to the talking-head style of old.
In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles.
Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.
A day in the life of… VP Marketing at a video tech company
We’re visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.
Enjoy!
The benefits & risks of bringing your creative team in house
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
How Barclaycard Business re-skilled its digital content managers to drive performance
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
Hello Kitty: Why the iconic brand partners with micro-influencers
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.
