We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
Content Marketing Best Practice Guide
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
B2B Content Marketing Best Practice Guide
This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
The healthcare and pharma industry is demanding better performing content and more organic traffic, says Performance-io founder Matt Lowe.
Image: Damien Mahoney, Nosto Damien Mahoney is the Chief Strategy Officer at Nosto, a role he took on in April 2023 following the acquisition of visual user-generated content (UGC) platform Stackla, where he was founder and CEO. “I still continue to focus on the success of this part of Nosto,” he explains, “assisting the team […]
The international payments provider partnered with Ogury for a video campaign that used personas to target global core audiences in a privacy-safe manner Visa|Ogury
UBS Asset Management’s campaign with Nucco segmented its audience to deliver messaging and rich content tailored to individual customer journeys. UBS Asset Management|Nucco
The UK shoe manufacturer and retailer commissioned Playmaker Films to produce a comedic video campaign featuring real school children and teachers alongside the footballer to appeal to millennial parents. Clarks|Playmaker Films
Content Strategy Best Practice Guide
A guide providing marketers with the practical guidance they need in all aspects of content strategy, covering the fundamentals of good content strategy, how to develop detailed personas, the importance of linking content strategy back to business strategy and the future of trends in content strategy.