Content, Brands and Storytelling Webinar Resources
Webinar Recording
Martech Disconnect: The world is visual, why isn’t marketing?
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
The Periodic Table of Content Marketing
This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.
New York Bakery Company’s programmatic strategy increases engagement by 82%
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
FA enhances fan engagement with new digital platform and personalised content
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
SEO and content campaign delivers 2,190% ROI for Lastminute.com
Lastminute.com boosts site traffic and wins back market share with an SEO and content led campaign.
The Content Marketing Team Matrix
The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.
A day in the life of… an AI language technician
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
Three examples of effective law firm digital content marketing
Content marketing is an important part of the B2B landscape and even industries that have historically relied heavily on personal relationships are making use of content marketing to reach potential customers and clients.
What makes a challenger brand? (Four key characteristics)
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
Looking for content statistics and market data?
Browse, save and export over 1,000 content-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.
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Long-form video: Brand builders should go beyond ‘snackable’ content in 2019
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
The best digital marketing stats we’ve seen this week
Settle down, it’s stats time.
Four examples of brands using video for ‘story-selling’
Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers.
What is YouTube Stories and will it catch on?
Stories has become one of the most successful formats of social media.
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Five examples of brands using vertical video
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
17 marketing campaigns with a positive message for women
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
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How to create GIFs in Photoshop: A beginners’ guide for marketers
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
Great storytelling: Why your brand should be the supporting character, not the hero
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.