Content

The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

content marketing

Content Marketing Roundtable

Content is one of the most effective ways to promote a business, and creating compelling content for digital experiences was highlighted as one of the top three most exciting opportunities for businesses in 2019.

This roundtable will provide participants with the chance to identify and discuss the current opportunities and challenges in this area.

July 3rd | London | 12pm-2pm GMT

Latest Research, Trends and Best Practice

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

econsultancy periodic table of content marketing

The Periodic Table of Content Marketing

This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.

Editor’s Picks

Case Studies

Fast Track Training: Content Strategy & Editorial Planning

This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.

1-day course | various dates | London

Microlearning

Content Marketing Team Matrix

The Content Marketing Team Matrix

The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.

From the Blog

Content internet statistics

Looking for content statistics and market data?

Browse, save and export over 1,000 content-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.

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