Content Marketing Best Practice Guide
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
B2B Content Marketing Best Practice Guide
This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Content Marketing Best Practice Guide
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
Internet Statistics Compendium: Content
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Beyond Translation: Bridging Culture and Geography to Meet the New Commerce Reality
This report looks at the perspectives of eight brand marketers for whom the management of translation and transcreation is a critical, strategic tool for commercial success in a global marketplace.
Digital Shift Report Q3 2021 Chapter 1 – T-commerce and fashion
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
Quick Guide to Content Strategy
This quick guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.
Quick Guide to Storytelling for Marketers
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
Digital Shift Q2 2021 Chapter 1 – Video and visual commerce
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
2021 Digital Trends – Healthcare & Pharma in Focus
Produced by Econsultancy in partnership with Adobe, this report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face.
Time to Create – Adopting Creative Automation to Plug the Content Gap
Produced by Econsultancy and sponsored by Bynder, this paper explores the main challenges creative teams face when trying to keep up with content demands: how to move away from ‘analogue’ thinking, the key deliverables of creative automation and ultimately, how to liberate creatives and help them plug the content gap.
Professional services provider’s integrated digital strategy drives 107% global web traffic uplift
FDM Group partnered with Semetrical to improve its online visibility and bolster its sales pipeline more cost effectively across eight markets.
Pernod Ricard drives festive sales with purpose-driven omnichannel campaign
The alcohol company increased awareness and engagement by supporting local SMEs in South Africa
Genesis Motors’ influencer campaign drives engagement in new market
The automotive brand worked with eightandfour on a macro influencer strategy which used emotive, aspirational content to increase website traffic by 70% throughout Europe
The ethics of AI writing and the need for a ‘human in the loop’
With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.
Should brands be using AI copywriting in the age of the Helpful Content Update?
Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools?
Anatomy of an email marketing strategy: from discovery to conversion
How to effectively build content into your email strategy in three steps: mapping the customer journey, collating the right content, and bringing the two together in an email programme.
Content Strategy Best Practice Guide
A guide providing marketers with the practical guidance they need in all aspects of content strategy, covering the fundamentals of good content strategy, how to develop detailed personas, the importance of linking content strategy back to business strategy and the future of trends in content strategy.
Discover content marketing statistics with the ISD
Browse, save and export a range of content marketing statistics and charts via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.
