1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Latest Research, Trends and Best Practice
Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]
Blacklist Creative is a creative agency and production studio. We spoke to Head of Production and co-owner Lola Gamester to find out more about her role.
As always, allow us to point you to Econsultancy Jobs if you’re looking for a new role.
Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.
Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.
If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.
Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.
It’s difficult to sum up or sell a destination.
More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.
B2B videos are no longer limited to the talking-head style of old.
In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles.
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.
We’re visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.
There’s a lot to sink your teeth into in this week’s roundup, including news about mobile commerce, marketing budgets, GDPR and more.
The Internet Statistics Compendium is also ready and waiting as always.
US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.
While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.
It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology.
There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.
Alice Cervia is Head of Community Management at Userfarm, a crowdsourcing platform for video production.
We caught up with Alice to find out what her job entails…
We’re in the land of the creative for this week’s ‘day in the life’.
Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
To re-establish its standing as one of the best travel spots and reposition itself as a digital city, the city of Paris worked with IRM on a Snapchat campaign.
Digital Shift Webinar
Keep track of the key developments in digital technology and marketing.
Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.
Next Digital Shift: October 18th, 2018.
From the Blog
We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once.
Perhaps more associated with cheap and cheerful thank you cards – stationery isn’t exactly the sexiest of products.
The market seems to have gone through something of a resurgence in recent years, however, partly thanks to a swathe of cool new brands like Papier.
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data.
She has more than 20 years’ experience as a creative director, and talks about her role with passion, vim and quirky humour. Econsultancy caught up with her to find out about a day in her life.
In 2018, content is still “king” – and we need more of it than ever before.