1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Content as a service
Content is still “king” – and we need more of it than ever before.
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Considering the primary use case for the mobile web (i.e. people searching on the move) micro-improvements to deliver content quickly and efficiently can make a big difference: according to Google’s own research, 40% of users will leave a website when it takes longer than three seconds to load. When you’re on Wi-Fi or 4G, it […]
Content and coronavirus
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper measures to keep consumers safe.
July 23rd, 2020 | 11:00am BST, 6:00pm SGT
What content marketing is, what it’s used for and how you can tailor it along the user journey.
How YouTube’s ‘Hero, Hub, Help’ model can help you understand your content ecosystem.
Maintaining consistency over tone of voice, personality, content themes and proposition.
Planning ahead to ensure you have the resources and content available to meet objectives efficiently.
The difference between evergreen and ephemeral content and the value both add to your strategy.
How to plan, deliver and manage your content across digital channels. Building content marketing into your customer journeys, the distribution channels available, and the importance of brand alignment.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Global charity Theirworld works with agency Clearleft to build an entirely new digital presence, powered by a content strategy and publishing platform, which helped deliver its message further and increase its impact.
Flights.com’s Unboxing campaign leads to a 153% increase in subscribers to its YouTube channel, a 291% rise on social traffic and a 58% yoy increase in flight bookings.
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
The UK government has announced plans to ban the advertising of junk foods online and on television before the 9pm watershed. At the same time, the government also suggested that it is considering a blanket ban on all online advertising of sweets and fast food.
With the coronavirus pandemic still casting a cloud over everyday life, ’back to school’ marketing for 2020 has been massively disrupted.
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.
If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
Discover content marketing statistics with the ISD
Browse, save and export a range of content marketing statistics and charts via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.