Econsultancy’s Nikki Gilliland shines a spotlight on some of the creative ways hotel brands have captured attention and engaged users through their digital content marketing. Food for thought for any sector.
1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
Webinar Recording
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]
Find this and over 1,000 other content-related statistics and charts in our Internet Statistics Database, for you to browse, save and export. Constantly updated to reflect the latest findings.
What content marketing is, what it’s used for and how you can tailor it along the user journey.
How YouTube’s ‘Hero, Hub, Help’ model can help you understand your content ecosystem.
Maintaining consistency over tone of voice, personality, content themes and proposition.
Planning ahead to ensure you have the resources and content available to meet objectives efficiently.
The difference between evergreen and ephemeral content and the value both add to your strategy.
How to plan, deliver and manage your content across digital channels. Building content marketing into your customer journeys, the distribution channels available, and the importance of brand alignment.
This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Global charity Theirworld works with agency Clearleft to build an entirely new digital presence, powered by a content strategy and publishing platform, which helped deliver its message further and increase its impact.
Flights.com’s Unboxing campaign leads to a 153% increase in subscribers to its YouTube channel, a 291% rise on social traffic and a 58% yoy increase in flight bookings.
This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.
1-day course | various dates | London
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
Finding case studies was one of the main tasks I had when I first started at The Guardian as an editorial assistant. My editor loved nothing more than sending me out on the streets with a photographer in tow to ‘vox pop’.
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.