The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

Content Marketing Strategy Best Practice Guide Packshot

Content Strategy Best Practice Guide

‌ This best practice guide outlines some key definitions, sets out a core process for content strategy in the digital age, and defines some key strategic models that enable the smart application of content in the service of achieving marketing objectives.

Latest Research, Trends and Best Practice

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

AI copywriting: An overview

‌ How does this technology work, what are its benefits, and what are its limitations? What concrete results can it produce, and are the fears about job losses grounded in reality?



What is Content as a Service, and how does it work?

 ‌ The concept of Content as a Service (CaaS) has evolved in response to the dilemma posed by our modern digital ecosystem and its incredibly high demand for new and different types of content. However, it’s also an evolving concept which isn’t always clearly-defined – making it difficult to pin down exactly what it entails, and how brands can implement it.

Articles on content

Storytelling for Marketers Best Practice Guide Packshot

Storytelling for Marketers

 ‌ This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.

Articles on content


A marketer’s guide to progressive web apps (PWAs)

 ‌ This guide will round up everything a marketer needs to know about progressive web apps, from what they are to their features, pros and cons, and examples of PWAs in action.

Articles on content

disney +

Content is king: Disney+ hits 10m subscribers in 24 hours

The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]

A day in the life of… Jessica Dannemann, CMO of Episerver

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]

The Periodic Table of Content Marketing

This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.

Dive into our other topic hubs