1. Introduction ‘Content shock’ is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
Latest Research, Trends and Best Practice
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
"89% of UK marketers say they the measure the success of content marketing by increased website traffic"
Find this and over 1,000 other content-related statistics and charts in our Internet Statistics Database, for you to browse, save and export. Constantly updated to reflect the latest findings.
What content marketing is, what it’s used for and how you can tailor it along the user journey.
How YouTube’s ‘Hero, Hub, Help’ model can help you understand your content ecosystem.
Maintaining consistency over tone of voice, personality, content themes and proposition.
Planning ahead, scheduling resources, and re-using content efficiently.
The Periodic Table of Content Marketing
This colourful overview of the key elements of content marketing is as relevant today as when it was first unveiled by Econsultancy. An invaluable resource for anyone working on content strategy and planning projects.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Global charity Theirworld works with agency Clearleft to build an entirely new digital presence, powered by a content strategy and publishing platform, which helped deliver its message further and increase its impact.
Flights.com’s Unboxing campaign leads to a 153% increase in subscribers to its YouTube channel, a 291% rise on social traffic and a 58% yoy increase in flight bookings.
Fast Track Training: Content Strategy & Editorial Planning
This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.
1-day course | various dates | London
From the Blog
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
The Content Marketing Team Matrix
The perenially popular Econsultancy Content Marketing Team Matrix offers a practical look at what makes a content team brilliant, and the necessary skills and roles needed to build one in your own organisation.