Which of the following business goals does (or should) content management help you/your clients to meet?
Respondents are more likely to rate their CMS as ‘poor’ (31%) for improving engagement than they are to rate it as ‘good’ (23%).
Similarly, only 29% of respondents say their CMS is good at building the brand through positive experiences, while almost half (46%) rate it as average in this respect, and a further 22% condemn their chosen system as ‘poor’.
The impact of mobile on business has become hard to ignore as it becomes clear that mobile engagement is increasingly the linchpin of a slick multichannel customer experience.
Yet it is clear that companies are struggling to adapt to a multi-screen world, with 70% of respondents agreeing that ‘delivering optimal experiences across all screens and devices is a major challenge’. Very few respondents (14%) disagree with this notion.
The report highlights the deficiencies of web content management systems in this regard as mobile website functionality and responsive design are top of respondents’ wishlists.
A third of respondents (33%) say that this is the one feature they would ‘add to their CMS right now’, more than twice as many as for the next most sought after feature (targeting/segmentation).
If you could add one feature to your CMS right now, what would it be?