Considering the primary use case for the mobile web (i.e. people searching on the move) micro-improvements to deliver content quickly and efficiently can make a big difference: according to Google’s own research, 40% of users will leave a website when it takes longer than three seconds to load. When you’re on Wi-Fi or 4G, it […]
What is a digital experience platform and why do you need one?
Limitations in CMS technology, coupled with the rising expectations of consumers, has resulted in the need for more complex and innovative software solutions.
This now comes in the form of the DXP, or digital experience platform.
A marketer’s guide to progressive web apps (PWAs)
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Time is short, resources are limited and the demands on brands to keep the conversation going are almost limitless. A new report by Econsultancy in partnership with Bynder, Time to Create – Adopt Creative Automation to Plug the Content Gap, explores agile content strategy.
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
What is content orchestration? And how can it help agency business models?
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves.