Considering the primary use case for the mobile web (i.e. people searching on the move) micro-improvements to deliver content quickly and efficiently can make a big difference: according to Google’s own research, 40% of users will leave a website when it takes longer than three seconds to load. When you’re on Wi-Fi or 4G, it […]
Content is still “king” – and we need more of it than ever before.
Here we look at how organisations are using a decoupled content management system (CMS) to free-up their content to do just that. Why brands and publishers are decoupling their systems Organisations need to get content to audiences where they’re looking for it, but legacy systems can make it tricky to seamlessly deliver content in real-time, […]
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices.
Limitations in CMS technology, coupled with the rising expectations of consumers, has resulted in the need for more complex and innovative software solutions.
This now comes in the form of the DXP, or digital experience platform.
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
What is content orchestration? And how can it help agency business models?
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves.
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
Since the ‘Like’ button in all its various guises was invented, ‘engagement’ has become the most commonly used measure of success by marketers on social.
But what if – regardless of all this so-called interaction occurring – the message is getting lost?
