Content Management

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How To Go Viral report

How To Go Viral

1. Introduction In June 2014, a report on digital innovation at the New York Times was leaked to BuzzFeed; the NiemanLab called it one of the ‘key documents of our media age’.[1] Its content was filled with the pressure points of America’s second largest newspaper as it struggled through the digital transition. As I read […]

Fashion Ecommerce and Content Marketing

1. Introduction It’s difficult to think of an ecommerce vertical that has a better fit with content marketing than fashion. In Business to Consumer marketing, brands can tap into entertainment and free time pursuits that gain leverage with online content. Given fashion is wedded to entertainment, and following trends and making purchases often a hobby […]

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