Content Management

The latest content management best practice, trends, statistics, industry insights, developments, and more

Headless

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What is a headless CMS & how can it help improve mobile page speed?

Considering the primary use case for the mobile web (i.e. people searching on the move) micro-improvements to deliver content quickly and efficiently can make a big difference: according to Google’s own research, 40% of users will leave a website when it takes longer than three seconds to load.  When you’re on Wi-Fi or 4G, it […]

Six examples of brands using a decoupled CMS

Here we look at how organisations are using a decoupled content management system (CMS) to free-up their content to do just that. Why brands and publishers are decoupling their systems Organisations need to get content to audiences where they’re looking for it, but legacy systems can make it tricky to seamlessly deliver content in real-time, […]

What is a digital experience platform and why do you need one?

 ‌ Limitations in CMS technology, coupled with the rising expectations of consumers, has resulted in the need for more complex and innovative software solutions.

This now comes in the form of the DXP, or digital experience platform.

PWAs

A marketer’s guide to progressive web apps (PWAs)

 ‌ A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.

Articles

Matthew Gonnering, CEO, Widen

Widen CEO Matthew Gonnering: DAM and PIM are “the centre of the content universe”

Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category and Gonnering’s experience working for the business, including his self-branding of ‘chief eudaimonia officer’. How does a DAM solution fit […]

A day in the life of… Jessica Dannemann, CMO of Episerver

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]

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