1. Introduction In June 2014, a report on digital innovation at the New York Times was leaked to BuzzFeed; the NiemanLab called it one of the ‘key documents of our media age’.[1] Its content was filled with the pressure points of America’s second largest newspaper as it struggled through the digital transition. As I read […]
1. Introduction It’s difficult to think of an ecommerce vertical that has a better fit with content marketing than fashion. In Business to Consumer marketing, brands can tap into entertainment and free time pursuits that gain leverage with online content. Given fashion is wedded to entertainment, and following trends and making purchases often a hobby […]
1. Foreword by Adobe Personalisation ranks as the single most important capability in regard to future marketing activities, according to the Adobe ‘Digital Roadblock’ survey of marketers carried out in early 2014. We are delighted that this new Quarterly Digital Intelligence Briefing is dedicated to personalisation, a topic which has become top-of-mind for companies wanting […]
Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up with him to ask the usual questions about his skillset, typical day, goals and career path. As well as some advice for new marketers out there. Remember, if you want to appear in this feature, get in […]
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves.