Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why.
"89% of UK marketers say they the measure the success of content marketing by increased website traffic"
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From the Blog
In the past few years, we have seen a wave of direct-to-consumer brands offering niche products and services through digital channels.
If you’re a content marketer or content creator in the UK, you may have heard about a controversial EU directive known as Article 17 (previously referred to as Article 13 in draft).
Content marketing has come a long way. According to a recent HubSpot survey of thousands of marketers globally, 89% indicated that their content marketing strategy was linked to all other parts of the business.
In today’s cynical world, cause marketing doesn’t always sit right with consumers.
Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019.
Latest Research, Trends and Best Practice
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