The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers.
Since the advent of the world wide web, what we think of as “content” has changed dramatically.
The Covid-19 pandemic has put many brands in a very difficult position.
In 2005, Apple integrated podcasts into iTunes, and Steve Jobs referred to the channel as being like “TiVo for radio”.
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
This quick guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.
Google has announced its first core update of 2024: the March Core Update, which it calls “an evolution in how we identify the helpfulness of content”. This will be accompanied by a spam update taking aim at persistent forms of spam that Google wants to eliminate. The core updates are designed to “surface the most […]
When people have a question, whether it’s about a hobby or a product recommendation, they often want to hear from other human beings – not content marketing, or worse, a banal AI.
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. Many consumers now discover beauty products on social media platforms like Instagram and YouTube, so it’s no surprise that both new and legacy brands are turning increasingly spending on digital media, in […]
Rebecca Sentance delves into how Whittard of Chelsea plays to its strengths with email marketing and keeps customers coming back for more.
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social.
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
