The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers.
Latest Research, Trends and Best Practice
1. Introduction ‘Content shock’ is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]
1. Executive Summary Brands recognise that content is a vital way to reach and engage with consumers, whether they’re selling biscuits or bank accounts. What is proving challenging is getting these organisations to realise that content is no longer a bolt-on; something to be added into a website when time allows. Content stretches across every channel […]
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade.
Rebecca Sentance delves into how Whittard of Chelsea plays to its strengths with email marketing and keeps customers coming back for more.
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social.
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
Content marketing has seen a lot of changes in the last decade.
Dodo Pizza might not be the most well-known pizza chain, at least not in the UK.