Social media has never been more important for restaurants.
"89% of UK marketers say they the measure the success of content marketing by increased website traffic"
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From the Blog
If you’re a content marketer or content creator in the UK, you may have heard about a controversial EU directive known as Article 17 (previously referred to as Article 13 in draft).
Content marketing has come a long way. According to a recent HubSpot survey of thousands of marketers globally, 89% indicated that their content marketing strategy was linked to all other parts of the business.
In today’s cynical world, cause marketing doesn’t always sit right with consumers.
Latest Research, Trends and Best Practice
1. Introduction ‘Content shock’ is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]
1. Introduction Econsultancy’s series of best practice guides have been created for digital professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. Given the significance of online video to most organisations in 2017, sections of this […]