The backbone of today’s marketing, getting your content strategy right is crucial. This Content Strategy and Editorial Planning training course will guide you through the key principles of good content marketing and help you turn your ideas into a structured plan. Can we help? Call +44 (0)20 7970 4167 or email firstname.lastname@example.org
How will I benefit?
Build a business case, strategy and roadmap for your content marketing efforts.
Develop a content strategy that ties directly into your editorial planning and content calendars.
Gain the knowledge to appropriately audit and evaluate your current content.
Create processes that will support the cost-effective generation of great content.
Extend your insights beyond current activity and plan the next steps for your brand’s content strategy.
Who should attend?
This course is ideal for anyone involved in the planning, production and creation of digital content.
Meet the trainer: Tim Tucker is a digital content strategist and copywriting specialist. He is the founder and director of his own consultancy, 23 Digital Ltd. Between 2009 and 2018 he was a consultant and trainer for the Content Marketing Association, the industry association for marketing, publishing, advertising and social agencies in the UK.
“Econsultancy once again demonstrated that it is a market leader in training provision through course content and choice of trainer.”
Next course date and requirements
28 July 2021
This is a practitioner-led, online course that brings together professionals from a range of industries in a fully interactive format. Run using Zoom, our online training has been rated 5/5 by recent participants for “ease of joining and participating” and we’ll provide a short tutorial at the start to ensure optimal use of the platform.
Duration: 1 day
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.