Join Neil Perkin, founder of Only Dead Fish and one of Econsultancy’s most experienced and thought-leading consultants to understand the essentials of content strategy.
Agenda points:
- Evolving Content Practice: we take a look at the growing role of technology, data and customer experience and how content practice is changing in response to rapidly shifting dynamics
- Best Practice framework for Content Strategy: setting out a clear, easy to follow best practice model for content strategy that your team can adopt
- Content Strategy Essentials: considering best practice in persona generation, alignment, using customer journey mapping, content calendars, along with KPIs and measurement
- The Future of Content Strategy: we look at evolving formats, storytelling, the modularisation of content and personalisation 2.0
Thank you Neil. Will you be sharing the slide deck? Best, Martin
Was this recorded so we can watch after?
Hi, is a recording of this going to be available? Thanks