The latest copywriting best practice, trends, statistics, industry insights, developments, and more

Illustration of a person with a laptop sitting on a high stool and holding out a piece of paper to a cute flying robot. Other flying robots surround the person, two of them holding up a large screen with text on it.

Should brands be using AI copywriting in the age of the Helpful Content Update?

‌ Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools?

Storytelling for Marketers

Storytelling for Marketers

This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.


Case Studies