The Modern Marketing Model (M3) The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become. 1. […]
Briefing: AI copywriting - An overview
Copywriting, when done effectively, can have a hugely beneficial impact on click-throughs and conversion rates. Really excellent copy is funny and attention-grabbing, nuanced and empathetic, or plays subtly with our expectations and the meanings of words. Surely all of these things require a human touch?
In this briefing, we delve into how AI copywriting technology works; the benefits and limitations, the concrete results it can produce, and whether the fears about job losses are grounded in reality.
1. Email: The Backbone of Your Digital Marketing Programme No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. That’s a big statement, but we can back it up with facts: Email pays off. Email generates a generous return on its budget investment, higher than any other […]
From the Blog
People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality imagery and design to sell their products.
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
It’s a competitive world out there for martech companies.
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.