Copywriting

The latest copywriting best practice, trends, statistics, industry insights, developments, and more

Briefing: AI copywriting - An overview

 ‌ Copywriting, when done effectively, can have a hugely beneficial impact on click-throughs and conversion rates. Really excellent copy is funny and attention-grabbing, nuanced and empathetic, or plays subtly with our expectations and the meanings of words. Surely all of these things require a human touch?

In this briefing, we delve into how AI copywriting technology works; the benefits and limitations, the concrete results it can produce, and whether the fears about job losses are grounded in reality.

Articles

agency
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Agency positioning – what does good look like?

Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.

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