Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business; the thing people will remember you by.
Briefing: AI copywriting - An overview
Copywriting, when done effectively, can have a hugely beneficial impact on click-throughs and conversion rates. Really excellent copy is funny and attention-grabbing, nuanced and empathetic, or plays subtly with our expectations and the meanings of words. Surely all of these things require a human touch?
In this briefing, we delve into how AI copywriting technology works; the benefits and limitations, the concrete results it can produce, and whether the fears about job losses are grounded in reality.
People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality imagery and design to sell their products.
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
It’s a competitive world out there for martech companies.
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.