The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.

Obviously, travel and hospitality brands have no ability to avoid COVID-19, but as powerless as they are to stop the virus, how they respond to the situation can impact how much they lose and, perhaps most importantly, how fast they are able to recover when the crisis is over.

Here are seven tips for travel and hospitality brands as they try to weather the coronavirus storm.

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