The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Customer experience in a pandemic
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
Before the pandemic began, Kantar data shows that beauty and personal care sales were growing at a rate of 6.8%, which was more than twice the growth of total FMCG.
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
The impact on ecommerce
Abigail Comber, the outgoing CMO of Debenhams, spoke today at the Festival of Marketing about how Debenhams approached such a challenging period, and the lessons that marketers can learn about coping with change.
The events of 2020 have fundamentally changed the course of ecommerce. So, what can marketers and brands expect over the coming 12 months? Our own Richard Robinson, Managing Director of Xeim Engage, asked the following panel of experts at eCommerce Expo 2021 for their opinions: Cassandra Stevens – Global Commerce Lead at Publicis Commerce Simon […]
Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat Face, a role which his colleagues jokingly inform him can be abbreviated to retail GOD. Wright was recorded in conversation […]
Mike Austin, CEO at Fresh Relevance, explains why AI, automation and direct-to-consumer strategies will be the trends that outlast the pandemic.
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Social media in the coronavirus crisis
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots.
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
Search marketing and coronavirus
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Hannah Mitchell, organic strategy director at Croud, looks at search trends during lockdown and offers some advice for marketers who are setting content strategy in the run up to some kind of return to normality.
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
Content marketing and coronavirus
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper measures to keep consumers safe.
July 23rd, 2020 | 11:00am BST, 6:00pm SGT
Marketers on the new normal
Steph Miller is UK Commercial Director at Adnami – a tech company that delivers programmatic, advertising solutions. We recently caught up with Steph to find out about her role, plus her predictions on advertising’s ‘cookie-less’ future.
Today’s ‘Day in the Life’ features James Smith, the managing director of media agency The Kite Factory. James discusses The Kite Factory’s growing focus on mid-funnel measurement, how it has helped clients navigate the past 18 months, and what the future holds for marketers. Please describe your job: What do you do? I’m the Managing […]
In today’s ‘Day in the Life’ we speak to Lars Lehne – the Group CEO of digital marketing performance group, Incubeta. Lars gives us some insight into what it’s been like to take on this new role during the pandemic. Plus, he passes on some learnings from his previous role at Google, and gives us […]
Journey Further is a performance marketing agency that specialises in paid media, organic search, and conversion optimisation. In today’s ‘Day in the Life’, we speak to the company’s co-founder and conversion director, Jonny Longden, about his passion for CRO, and find out how the pandemic has impacted his role.
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of the digital marketing industry is ‘conversational’.
Cory Munchbach is the COO of customer data platform, BlueConic. In today’s ‘day in the life’, Cory talks us through her typical working day, and offers some insight into how the past year has accelerated strategy at BlueConic.
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.