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Stats roundup: the impact of Covid-19 on marketing & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Learning from a Crisis Best Practice Guide
1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]
Digital Transformation Monthly – December 2020
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
How Vistaprint built a masks ecommerce experience in two weeks
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
Aldo’s experience chief on testing & improving the omnichannel retail service model
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Unilever’s Global VP of Ecommerce: “the channel shift is here to stay”
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
Five trends in consumer behaviour that could impact end-of-year retail
As England heads into another lockdown, retailers are preparing for yet more uncertainty.
Eight examples of in-store technology innovations for the Covid-19 era
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience.
How premium and luxury retailers are executing sales and discounts (and still maintaining prestige)
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands that are reluctant to slash […]
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Travel retail needs to embrace omnichannel after Covid-19
The global duty-free and travel retail market was valued at $74.9 billion in 2017, and projected to reach $153.7 billion by 2025, fuelled by the wider growth of the travel and tourism industry.
How travel brands can inspire confidence in the sector through content strategy and SEO
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
Four trends that show how influencer marketing has evolved in 2020
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
How Deliciously Ella navigated coronavirus uncertainty by returning to its roots
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots.
How has Covid-19 accelerated trends in customer service?
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
How will Google’s new features for businesses impact search marketing after the Covid-19 crisis?
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
How hotels can find opportunity in search & UX during the Covid-19 crisis
Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis?
Google makes Shopping listings free – what will it mean for search marketing?
On 21st April, Google announced that it would be free for merchants in the United States to list products on Google Shopping from the week commencing 27th April, with the change rolling out to the rest of the world “before the end of the year”.
Five content strategy trends for the second half of 2020
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
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How travel and hospitality brands are preaching safety in their marketing campaigns
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper measures to keep consumers safe.
A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day.
A day in the life of… Chris Soames, CEO at HOME Agency
Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19.
A day in the life of… Gareth Davies, CEO of Leagas Delaney
Today’s ‘Day in the Life’ features Gareth Davies, CEO of Leagas Delaney. Davies discusses life in a global creative agency, as well as his predictions on the future of consumer behaviour due to Covid-19.
A day in the life of… Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared
Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. We asked him about his day-to-day role, and how it has been affected by Covid-19.
A day in the life of… Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean
Rachel Lyall is Marketing Manager, EMEA and APAC, at Mediaocean. We hear how Covid-19 has impacted her day-to-day working life and what trends she is seeing in the market.
A day in the life of… Nickolas Rekeda, CMO of native ad platform MGID
For today’s ‘Day in the Life’, we caught up with Nickolas Rekeda – the CMO of native advertising platform, MGID – to find out how Covid-19 has impacted his role.
The role of personalisation in customer loyalty post-Covid
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
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Will subscriptions be the next big thing in travel?
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
As people’s lives move online, marketers must not lose touch with reality
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human insights in a post-Covid world.
10 examples of effective OOH advertising in a year where outdoor spend has fallen
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
How BMW, Direct Line Group and O2 are rising to the customer experience challenge
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.
How O2 stayed agile and oriented itself around customer needs during the pandemic
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.