Econsultancy’s coverage of the impact of the coronavirus pandemic on marketing and ecommerce.

Introducing The Lowdown

A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic.

weekly digital marketing stats

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis since 20th March.

Coronavirus email comms: do’s and don’ts

Consumers are receiving email on a level unseen since GDPR as brands and businesses race to reassure them over the unfolding situation with coronavirus and pre-empt any concerns that they might have.

Coronavirus: major brands are delaying investment in digital transformation when they need to bring it forward

A recent Econsultancy and Marketing Week survey that investigated the impact of the COVID-19 coronavirus outbreak on the marketing industry found that among 500 marketers working at major brands (earning more than £50 million in annual revenue) in the UK and North America, 47% of respondents (43% in the UK, and 51% in North America) admitted that planned technology or infrastructure spending in their own companies was either delayed or under review. A further 47% (41% in the UK, and 53% in North America) say that they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.