The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Customer experience in a pandemic
Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?
GLAM (galleries, libraries, archives, and museums) is one of many sectors that has embraced digital technology during the coronavirus pandemic, using it to help satisfy our desire for real life activities.
The impact on ecommerce
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media.
The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.
Chi Evi-Parker is a senior marketing and digital leader who was previously Ecommerce Director at Monica Vinader, and before that the Director of Central Marketing at Travelex. We caught up with Evi-Parker to ask her about the shift to selling online during the pandemic, and what it might mean for the future.
The Covid-19 pandemic has disrupted just about every aspect of global business, and payments are no exception. Airlines, which have been among the hardest hit, are now even facing numerous class action lawsuits over their refusal to issue refunds to travelers who are unable to travel as planned due to canceled flights and government travel […]
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
How will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
Social media in the coronavirus crisis
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers.
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
Search marketing and coronavirus
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis?
On 21st April, Google announced that it would be free for merchants in the United States to list products on Google Shopping from the week commencing 27th April, with the change rolling out to the rest of the world “before the end of the year”.
Content marketing and coronavirus
Marketers on the new normal
Jagex is one of the UK’s biggest video game developers and publishers. We caught up with Jeff Pabst, Jagex’s VP of 3rd Party Partnerships, to find about his work, and how the industry is responding to Covid-19.
Charlotte Gregson is Managing Director for the UK & Ireland division of COMATCH – an online marketplace for business consultants. We caught up with her to find out about a typical day in her current working life.
Richard Brosgill is the Managing Director APAC & RU, at ForwardPMX, a global brand performance agency. We caught up with Richard to find out more about his role.
Tony Whittingstall is Global COO at FirmDecisions, the marketing contract compliance specialist. With so much upheaval amongst budgets and planning, we found out what auditing looks like now.
ADARA bills itself as ‘the world’s travel data co-op’, putting it in a unique position to assess the impact of the pandemic. We spoke to CMO Carolyn Corda to find out about her work, and how the industry is responding to Covid-19.
Darren Savage is the Chief Strategy Officer at Tribal Worldwide London, the UK office of interactive global agency network Tribal Worldwide. He spoke to Econsultancy about how working away from the office has boosted his productivity, why people don’t want to go back to the way things were, and why understanding the customer is more critical than ever right now.
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research has revealed that Covid-19 has spurred on organisations to prioritise learning resources for remote employees.
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]
It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden shift from physical to solely digital. It may have been a little more of a shock, however, that high profile brands like Neiman Marcus and J.Crew have also succumbed to the pandemic. Too many stores, […]