The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Customer experience in a pandemic
The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
The impact on ecommerce
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Chi Evi-Parker is a senior marketing and digital leader who was previously Ecommerce Director at Monica Vinader, and before that the Director of Central Marketing at Travelex. We caught up with Evi-Parker to ask her about the shift to selling online during the pandemic, and what it might mean for the future.
The Covid-19 pandemic has disrupted just about every aspect of global business, and payments are no exception. Airlines, which have been among the hardest hit, are now even facing numerous class action lawsuits over their refusal to issue refunds to travelers who are unable to travel as planned due to canceled flights and government travel […]
How will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden shift from physical to solely digital. It may have been a little more of a shock, however, that high profile brands like Neiman Marcus and J.Crew have also succumbed to the pandemic. Too many stores, […]
In the Mideast and Asia, mall operators at the mercy of the pandemic are rethinking how they serve retail tenants and consumers.
Social media in the coronavirus crisis
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers.
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
Search marketing and coronavirus
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
On 21st April, Google announced that it would be free for merchants in the United States to list products on Google Shopping from the week commencing 27th April, with the change rolling out to the rest of the world “before the end of the year”.
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
Content marketing and coronavirus
Marketers on the new normal
Sven Lung is CEO at Green Park Content. He previously launched the ecommerce fashion giant BrandAlley.com, which he grew to $200m revenue, and is a former partner at the billion-dollar investment fund Draper Esprit – where he was part of the initial funding round for Graze.com.
Adam Solomon is Chief Growth Officer at Lotame, an unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. We caught up with Solomon to find out more about his average day.
Publicis Sapient has 53 offices and more than 20,000 employees. We caught up with CMO Teresa Barreira to find out how the business has adapted recently.
Vicky Bullen is the CEO of global branding agency Coley Porter Bell. Econsultancy caught up with her to find out how she is adjusting to the ‘new normal’ of the coronavirus crisis, the tools she uses and the trends she has seen in her sector.
Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.
Marguerite Rubens is the Global Communications Director at creative music agency MassiveMusic. Econsultancy caught up with her to find out how MassiveMusic has been adapting in the coronavirus pandemic, how the music industry as a whole is moving online, and what long-term planning and strategy now looks like at the company.
Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hospitality industries have been among the hardest hit by the Covid-19 pandemic.
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for groceries, as well as bulk-buying food and household items.
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]