A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic.
According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
The digital fitness industry has boomed in the last few years.
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
The Covid-19 outbreak has changed everything, and marketing is no different. But this is a time for humanity – not a marketing moment.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Last week, I wrote about how the retail industry is being impacted by the current coronavirus outbreak.
The travel industry has been tremendously affected by the ongoing coronavirus pandemic.
To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis since 20th March.
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
Consumers are receiving email on a level unseen since GDPR as brands and businesses race to reassure them over the unfolding situation with coronavirus and pre-empt any concerns that they might have.
It’s a tricky time to be a brand on social media, with most figuring out how to acknowledge the current pandemic.
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
Primark is one of the latest retailers to announce the temporary closure of some of its stores, in a bid to help stop the spread of coronavirus.
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
From Advertising Week Europe to Cannes Lions Festival of Creativity, Mobile World Congress to Google I/O, many of the marketing and technology industry’s biggest conferences have either been postponed, cancelled or are looking distinctly uncertain as countries and cities move to clamp down on the spread of coronavirus.
The long-term effect that coronavirus (COVID-19) will have on businesses is as yet unknown.
Consumers are receiving email on a level unseen since GDPR as brands and businesses race to reassure them over the unfolding situation with coronavirus and pre-empt any concerns that they might have.
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
A recent Econsultancy and Marketing Week survey that investigated the impact of the COVID-19 coronavirus outbreak on the marketing industry found that among 500 marketers working at major brands (earning more than £50 million in annual revenue) in the UK and North America, 47% of respondents (43% in the UK, and 51% in North America) admitted that planned technology or infrastructure spending in their own companies was either delayed or under review. A further 47% (41% in the UK, and 53% in North America) say that they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.