Courses

An Introduction to Data and Analytics

Data & Analytics have fundamentally changed how we market and sell holidays. Taking a proactive, data-led approach to our work is critical to the success of any modern Sales & Marketing team, this module introduces a broad number of techniques that can be applied to our everyday work. Click ‘Get Started’ to begin your learning […]

Econsultancy

An Introduction to Ecommerce

The shift to online has driven a huge change in the way holidays are sold and keeping up with the pace of change is more important than ever. This module introduces key eCommerce tactics with a focus on conversion rate optimisation. Click ‘Get Started’ to begin your learning journey.

Econsultancy

An Introduction to Search and Social Media Marketing

Search and Social Media Marketing are at the forefront of modern, digital marketing techniques. This module introduces the core principles of SEO, community engagement, video and influencer marketing. Along with additional resources from externals sites such as Facebook, Twitter and Snapchat. Click ‘Get Started’ to begin your learning journey.

Econsultancy

An Introduction to Content Marketing

Content that inspires, excites and delights is a fundamental part of any successful marketing strategy. This module introduces key content marketing techniques including, positioning, the basics of content marketing, strategy, personalisation and positioning. Click ‘Get Started’ to begin your learning journey.

Econsultancy

An Introduction to Customer Journey Mapping

The path to purchase is no longer a straight line, with customers interacting with a number of touchpoints across multiple channels before making their purchase. This module covers the key principles of User Experience and how to design effective customer journeys. Click ‘Get Started’ to begin your learning journey.

Econsultancy

An Introduction to Customer Experience

Putting customers at the heart of your thinking is crucial to the success of any modern marketing team. This module introduces the key principles of customer experience alongside the importance of building the customer into your brand. Click ‘Get Started’ to begin your learning journey.

Econsultancy

An Introduction to Digital Marketing

Balancing paid and organic marketing is crucial to the success of any digitally-focused business. This module consists of 9 lessons covering a number of performance marketing related topics as well as key CRM principles. Click ‘Get Started’ to begin your learning journey.

Econsultancy

An Introduction to Modern Marketing

The rise of Digital requires us to fundamentally change our approach to Marketing. This topic introduces us to the Modern Marketing Model (M3) and the key principles of Strategy, Distribution, Integrated Communications and Marketing Touchpoints. Click ‘Get Started’ to begin your learning journey.

Econsultancy

Channel Education

Introducing the range of channels available to you within the Biogen Ecosystem and how they affect your campaign choices.

Econsultancy

Launch and In-Line Marketing Concepts

COMING SOON Launch and In-Line Marketing Concepts Module Learn more about the 3M marketing strategy and how Biogen segments 3 key profiles to personalise content and marketing plans.

Econsultancy

Pre-launch Marketing Concepts

COMING SOON Pre-launch Marketing Concepts Module Improve your knowledge of the lifecycle management plan and the processes that take place prior to launching a product.

Econsultancy