Courses

Strategy Expert

Strategy Expert

Strategy is likely already embedded in most of what you do. This course will cover how you can use data to help you make strategic decisions. Additionally we’ll look at startups and digital disruptors and strategic elements and ways of working we can take from those businesses and implement in our own.

Strategy Intermediate

Strategy Intermediate

Strategy is likely already embedded in most of what you do. This course will cover how you can use data to help you make strategic decisions. Additionally we’ll look at startups and digital disruptors and strategic elements and ways of working we can take from those businesses and implement in our own.

Strategy Beginner

Strategy Beginner

This course gives you a solid introduction into digital strategy through two videos. The first video is a short overview of strategy and an introduction to Econsultancy’s PROSPER framework. The second 20 minute video goes into more depth, covering objective and KPI setting, budgeting for digital marketing, using data for planning, segmentation and targeting and […]

Email And CRM Expert

Email Expert

This courses focuses on the intricacies of email testing, the importance of quality data and deliverability. The first lesson is a short video that covers what you can test, from copy and images to landing pages, and the key ways that you can apply testing to email marketing. Then move on to the important subject […]

Email And CRM Intermediate

Email Intermediate

This course covers email marketing segmentation and copywriting. We’ll dive into some specifics around segmentation and targeting such as demographic profile data and subscriber preferences. We’ll finish with a short video on copywriting for email. Getting your segments and targeting correct is half the battle but if your tone or message isn’t fine tuned to […]

Email And CRM Beginner

Email Beginner

This course covers the fundamentals of email and CRM with a robust 30 minute video. Get to know email marketing, how it works, and what’s involved in customer relationship management (CRM). You’ll learn how to align your email with the customer lifestyle and customer journeys, how to optimise email performance and the power of personalisation […]

Innovation and Trends Expert

This course kicks off with a look at the practicalities around embarking on an innovation project: aligning activities to the strategic objectives of your organisation, and determining who needs to do what, by when. We talk about the innovator’s job description, and the importance of creating an innovation culture in order to carry out a project […]

Innovation and Trends Intermediate

This course kicks off with a look at the practicalities around embarking on an innovation project: aligning activities to the strategic objectives of your organisation, and determining who needs to do what, by when. We talk about the innovator’s job description, and the importance of creating an innovation culture in order to carry out a project […]

Innovation and Trends Beginner

This course focuses on the importance of innovating in order to adapt to the changing environment, and ensuring your business continues to meet the needs of customers. We discuss key considerations for innovation, from how to prioritise developments over ‘business as usual’, to setting a clear vision and mission for innovating. You’ll receive some top […]

Social Media Expert

This course teaches the importance of setting a social media strategy, and aligning it to organisational, brand, communications, servicing, digital and commercial aims, objectives and measures. You’ll be guided through a broad social media planning framework, before delving deeper into planning your social media activity. We finish with a look at ways to align your social […]

Social Media Intermediate

In this intermediate course we focus on how to create or repurpose content to make it shareable. We show you what good looks like, drawing on some effective brand campaigns – including a case study on how a UK charity reached over 2m people on Instagram and Facebook – and provide an overview on the […]

Ecommerce Intermediate

Ecommerce Intermediate

This course will cover ecommerce optimisation, from what is it and why it’s important to several different optimisation projects you can take on. The opening video will give you an overview of the topic and the following four lessons will go into more detail on conversation rate optimisation, checkout abandonment reduction and search tuning.

Social Media Beginner

This beginner’s course on social media starts with an overview of what social media is, and the common characteristics of social media platforms, old and new. Next, we look at using social media for business: the major trends and planning considerations, what makes content ‘shareable’, and how you can plan superior social media and customer […]

Search Marketing Expert

Take your knowledge of search marketing further, with a look at voice search. Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Though only 20% of mobile queries are voice searches at present, it’s a constantly evolving area and many use cases are emerging. We start […]

Ecommerce Beginner

This course will cover some of the fundamentals of ecommerce. We’ll then dive into the case for omnichannel and finally cover the critical steps you need to take to navigate and identify non-linear customer shopping paths.