Courses

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Defining agility

Often agility goes hand and hand with innovation. But agility isn’t just quick delivery. It’s a set of processes and rules that allow teams to work effectively and efficiently towards a goal. Click ‘Get started’ to learn more about agility.

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Practical approaches to innovation

Successful innovation is about knowing who needs to do what, by when “For innovation to work you need to work out what are the strategic objectives of the organisation and how to connect the activities that you are going to need to happen on the shop floor to deliver those strategic objectives. You do not […]

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Case study: Stand Up To Cancer

Cancer Research UK’s annual fundraising campaign Stand Up To Cancer reaches 2m people on Facebook and Instagram with its positive, but frank, video stories of cancer patients and survivors, raising awareness of the cause and encouraging discussion. Click ‘Get started’ to learn more.

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Immersive video formats

Now that you’ve learned about how important video content is for social media, dive into the current trends within video and see a few examples of how brands are putting these trends in to action. Click ‘Get started’ to learn more.

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Key considerations for innovation

Businesses don’t necessarily fail because their products become redundant but because they fail to adapt to the changing environment. This is likely to affect their relationship with and route to their customers before it affects the demand for the products themselves. True disruption only occurs occasionally. The only real revolution most of us are likely […]

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Social media planning framework

According to Dr Mike Baxter in Econsultancy’s Implementing Content Strategy guide a strategy is “a coherent set of analyses, arguments and actions that respond to a significant challenge. A good strategy derives from consideration of many plausible courses of action and selects, in a deliberate, reasoned way, one/some of those courses of action to the exclusion of others.”   If social […]

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Social media overview

From major trends to key planning considerations, this module is a great introduction to social media for business. Find out what makes content ‘shareable’ and how you can plan superior social media and customer journeys. Click ‘Get started’ to learn more.

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What is social media?

The definition of social media is very broad. For many, their social media strategy is focused on an evolving set of channels for fulfilling marketing-related objectives, including driving awareness, customer acquisition or loyalty.  Click ‘Get started’ to learn more. 

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Digital Trends

There are so many digital trends competing for your time, so it’s important to understand which are most relevant to your business. Get insights from Econsultancy’s survey data that highlights four key trends that require special attention. Click ‘Get started’ to learn more.

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Measurement and reporting for PPC

Paid search is still one of the biggest paid media marketing channels in terms of media spend, so measurement is essential to ensure you are in control of ROI. Learn some of the key ways to track and measure PPC performance with keyword and campaign level metrics. Click ‘Get started’ to learn more.

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Measurement and reporting for SEO

Measurement in SEO is as important as measurement in any other channel; without measurement you don’t know how you’re performing and where you can improve. Learn some of the key ways to track and measure SEO performance aligned with business goals. Click ‘Get started’ to learn more.

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Getting to grips with voice search

Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers. Click ‘Get started’ to learn more.

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Planning digital marketing

Learn the 5 golden rules of effective planning and useful frameworks to help you day to day. Get your head around SMART objective setting and become familiar with the concept of customer journeys. Click ‘Get started’ to learn more.

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Voice optimisation

How can marketers who want to start preparing for a world where voice is more widespread go about it? The previous course video on getting to grips on voice search is aimed at bringing marketers up to speed with voice search and voice technology, helping them to understand its present and its future. This course will […]

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Mobile: Page load speed

Mobile visits account for more than half of global website traffic, so getting mobile user experience right is essential. Now that Google uses page load speed as a mobile ranking signal, discover some of the key ways to improve your page speed. Click ‘Get started’ to learn more.

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Principles for mobile site design

Mobile traffic continues to grow, with some websites getting more than 70% of all traffic from mobile devices. Delivering a high quality user experience on mobile is essential; learn about the principles of good mobile design in the context of Google’s own guidelines. Click ‘Get started’ to learn more.

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Social media activity planning

As social media usage increases and plays a more important role in brand building and product discovery, it’s essential to have clear objectives for your social media activity. Get practical insights on planning your channel strategy. Click ‘Get started’ to learn more.

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Learning from digital disruptors

Digital is transforming the ways that businesses work and deliver services to their customers. Discover what disruption means and how you can learn from disruptors in your industry to improve ways of working. Click ‘Get started’ to learn more.

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Using the measurement results

There are three key business benefits in using tracking data. This course will cover these benefits and also dive into the importance of testing and finish with a case study from Expedia. Click ‘Start this course’ to learn more.