Skip to content

Econsultancy

Econsultancy
Econsultancy
      • Ecommerce Topics
        • (View All)
        • Amazon
        • Conversion Rate Optimisation (CRO)
        • Direct-to-Consumer (D2C)
        • Delivery and Fulfillment
        • Fast-Moving Consumer Goods (FMCG)
        • Machine Learning and Predictive Analytics
        • Performance Marketing
        • User Experience and Usability
      • Ecommerce Resources
        • Ecommerce Best Practice Guide
        • Direct-to-Consumer (DTC) Best Practice Guide
        • Third-Party Marketplaces Best Practice Guide
        • Ecommerce Trends
        • The Ecommerce Quarterly
        • Ecommerce Microlearning Library
        • Ratings and Reviews Best Practice Guide
        • Achieving Omnichannel Excellence
      • E-Learning and Skills Assessment
        • Digital Skills Index
        • Microlearning Library
        • Webinars
      • Events
      • Digital Marketing Channels
        • Advertising
        • Content
        • Email and CRM
        • Mobile
        • Search Marketing
        • Social Media
      • Strategy and Planning
        • Customer Experience
        • Data and Analytics
        • Innovation
        • Explore Marketing Week
        • People and Skills
        • Strategy
      • E-Learning and Skills Assessment
        • Econsultancy Digital Skills Index™
        • E-Learning: Fast Track to Digital Marketing
        • E-Learning: Fast Track to Modern Marketing
        • Microlearning Library
        • Webinars
      • Events
      • Advertising
        • Digital Advertising Basics
        • Measuring Effectiveness
        • Optimising Marketing Spend
        • Optimising Programmatic
        • Social Media Advertising
        • Paid Search and PPC
        • Video Advertising
      • B2B Guides
        • Account-Based Marketing
        • B2B Content Strategy
        • B2B Digital Transformation
        • B2B Social Strategy
        • B2B Social Selling
        • Email Marketing
        • Overcoming B2B Challenges
      • Content
        • Content Strategy
        • Brand Purpose
        • Video Strategy
        • Storytelling for Marketers
        • Augmented Reality
        • Ratings and Reviews
      • CX Guides
        • Customer Journey Mapping
        • Implementing a CX Strategy
        • CX Management
        • UX and Interaction Design
        • Customer Lifetime Value
        • Personalisation
        • Product Strategy
        • Consumer Neuroscience
      • Data Guides
        • Measurement and Analytics
        • Measuring Effectiveness
        • Data-Driven Marketing
        • Data and Transformation
        • Segmentations and Personas
        • AI and Predictive Analytics
        • Customer Data Platforms
        • Working with Data Teams
      • Ecommerce Guides
        • Ecommerce Best Practice
        • Direct-to-Consumer
        • Omnichannel Experiences
        • Ratings and Reviews
        • Price Comparison Websites
        • Third-Party Marketplaces
      • Email & CRM Guides
        • Email Marketing
        • Marketing Automation
        • Customer Lifetime Value
        • Customer Retention
      • People & Skills
        • Agility and Innovation
        • Change Management
        • Organisational Structures
        • Effective Leadership
        • Building a Digital Culture
        • Effective Remote Working
        • Working with Data Teams
        • How Marketers Learn
      • Search Guides
        • Paid Search Basics
        • Setting Up Paid Search
        • Paid Search Optimisation
        • Paid Search (all)
        • Fundamentals of SEO
        • Technical SEO
        • SEO (all)
        • SEO: Algorithm Updates
        • Voice Search
      • Social Guides
        • Community Strategy
        • Social Media Strategy
        • Social Media Platforms
        • Social Media Advertising
        • Social CX & Customer Service
        • B2B Social Strategy
        • B2B Social Selling
      • Trends Resources
        • Analyst Sessions
        • Briefings
        • Case Studies
        • Digital Shift
        • The Digital Transformation Monthly
        • Ecommerce Trends
        • The Ecommerce Quarterly
        • The Social Quarterly
        • Internet Statistics Database
        • Webinars
      • Trending Topics
        • 2022: New normals for digital marketing and ecommerce
        • Artificial Intelligence (AI)
        • China
        • Customer Experience
        • Digital Transformation
        • Direct-to-Consumer (D2C)
        • TikTok
        • (View All)
      • Sectors
        • Automotive
        • B2B
        • Charities and Non-profit
        • Fast-Moving Consumer Goods (FMCG)
        • Financial Services
        • Healthcare and Pharmaceutical
        • Retail
        • Technology, Media and Telecoms
        • Travel and Leisure
      • E-Learning and Skills Assessment
        • Digital Skills Index
        • Learning Journeys
        • E-Learning: Fast Track to Digital Marketing
        • E-Learning: Fast Track to Modern Marketing
        • Microlearning Library
        • Webinars
      • Training Courses
        • Fast Track Digital Marketing
        • Fast Track Ecommerce and Online Merchandising
        • Fast Track Content Strategy
        • Fast Track Customer Experience Strategy
        • Fast Track Creating Outstanding Customer Experiences
        • Fast Track Paid Social
        • Fast Track Influencer Marketing
        • Fast Track SEO Marketing
        • Fast Track Psychology for Digital Marketing
        • Fast Track Digital Leadership
        • Advanced Data and Analytics
        • Advanced Digital Marketing
        • (View All Digital Marketing Training Courses)
      • Enterprise Solutions
        • Skills Audits and Benchmarking
        • Marketing & Digital Academies
        • In-Company Training
  • Econ Learn

    • Sign in

      Need help signing in?

      EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com

  • Subscribe/Buy

Data Analytics Implementation: Business Analytics & Data Analytics: Attribution Modelling

0% completed
Content
Valuing marketing touchpoints
What is attribution?
  • About us
  • Connect
  • Contact us
  • Cookies
  • FAQs
  • Jobs by MW
  • Privacy
  • Website Terms & Conditions
  • Facebook
  • LinkedIn
  • Twitter
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND