Welcome to the Quick Course in Digital Marketing Strategy. In this course you’ll learn the five golden rules of effective planning and useful frameworks to help you day to day. Get your head around SMART objective setting and become familiar with the concept of customer journeys.
Complete each video module and then proceed to the short quiz.
Further recommended readings are as follows:
To learn more about marketing strategy take a look at Fast Track to Modern Marketing presented online by Ashley Friedlein, Found of Econsultancy.