Welcome to the Quick Course in Digital Marketing Strategy. In this course you’ll learn the five golden rules of effective planning and useful frameworks to help you day to day. Get your head around SMART objective setting and become familiar with the concept of customer journeys.

Complete each video module and then proceed to the short quiz.

Further recommended readings are as follows:

How to plan your digital strategy with the PROSPER framework

A day in the life of… Director of Marketing & Strategy at Cognifide

Marketing a challenger brand: Four strategy tips

The four pillars of a successful Amazon strategy

Digital leader Rosemary Lising on marketing strategy and brand leadership

To learn more about marketing strategy take a look at Fast Track to Modern Marketing presented online by Ashley Friedlein, Found of Econsultancy.