These next few courses will take you through some of the fundamental concepts in digital advertising. We’ll start with an overview of display, social, search, audio and video advertising online, explaining what each of these types of digital advertising are and how they work. We’ll then move on to some basics around targeting your advertising. Combing both the correct ad format with the right audience is half the battle in digital advertising. Finally, get your head around programmatic advertising and the different pricing models available to you.