Retailers need to understand how to develop and implement effective omnichannel strategies that capitalise on today’s fragmented customer journey. Data is at the heart of this transformation, requiring retailers to get a clear view of where their data sits, set clear objectives about what they need from their information, and integrate the various online and offline data sources to create both a single customer view and a single view of stock.
Omnichannel is no longer a choice that companies make. It is a customer expectation and it is therefore imperative that retailers get it right.
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