In 2005, Apple integrated podcasts into iTunes, and Steve Jobs referred to the channel as being like “TiVo for radio”. 

He believed podcasts were going to revolutionise the way people listened to radio programmes, just like digital recorders and streaming devices had begun to change the way people were watching television.

It’s taken a while to truly take off, but due to factors like better accessibility and distribution, the popularity of IP-connected devices, and faster mobile networks – Jobs’ prophecy was pretty much spot on.

In 2018, marketers in the US spent $479 million to advertise on podcasts, according to IAB figures.

We’re previously talked about the benefits of podcasts for brands on the blog, as well as heard from one of the biggest podcast networks in the UK. But what about when it comes to creating a successful podcast strategy, and what should creators keep in mind? Here are just six steps that we think might help you on the road to podcast success.

Premium content

To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Use the button below to view your options and sign up. Already have a subscription? Simply sign in below

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com