Econsultancy’s Digital Trends survey revealed that 44% of respondents cited lack of time to be creative as a top CX barrier and as holding their organisation back.
Studies show that between 40 to 60% of the effectiveness of a campaign is driven by the creative. Good creative content can enhance conversion rates by up to 50% and profitability by as much as four times.
As marketers focus on prioritising creativity, this 60-minute session will draw on insights from Econsultancy’s research and will explore:
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
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This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
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Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.