Econsultancy’s Digital Trends survey revealed that 44% of respondents cited a lack of time to be creative as a top CX barrier that was holding their organisation back.
Studies show that around 40–60% of the effectiveness of a campaign is driven by the creative. Good creative content can enhance conversion rates by up to 50% and profitability by four times as much.
As marketers focus on prioritising creativity, this session will explore the power of creativity in driving marketing effectiveness, while drawing on insights from Econsultancy’s research. The 60-minute session will cover:
- How to improve creative effectiveness and craft creative experiences.
- The benefits of data-driven content and of using data to drive creativity.
- How to create an environment for creativity, and what AI and automation means for marketing creativity.
- Driving transformation and how creativity can deliver business performance and drive great customer experiences.