Creative Excellence and Transformation

Econsultancy’s Digital Trends survey revealed that 44% of respondents cited a lack of time to be creative as a top CX barrier that was holding their organisation back.

Studies show that around 40–60% of the effectiveness of a campaign is driven by the creative. Good creative content can enhance conversion rates by up to 50% and profitability by four times as much.

As marketers focus on prioritising creativity, this session will explore the power of creativity in driving marketing effectiveness, while drawing on insights from Econsultancy’s research. The 60-minute session will cover:

  • How to improve creative effectiveness and craft creative experiences.
  • The benefits of data-driven content and of using data to drive creativity.
  • How to create an environment for creativity, and what AI and automation means for marketing creativity.
  • Driving transformation and how creativity can deliver business performance and drive great customer experiences.

Resources

The Fundamentals of Digital Advertising

With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.

Email Marketing Best Practice

Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.

The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.