With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
Econsultancy’s Digital Trends survey revealed that 44% of respondents cited lack of time to be creative as a top CX barrier and as holding their organisation back.
Studies show that between 40 to 60% of the effectiveness of a campaign is driven by the creative. Good creative content can enhance conversion rates by up to 50% and profitability by as much as four times.
As marketers focus on prioritising creativity, this 60-minute session will draw on insights from Econsultancy’s research and will explore:
- The power of creativity in driving marketing effectiveness and understanding how to improve creative effectiveness.
- Crafting creative experiences and driving digital creativity across different channels.
- Creating an environment for creativity, and the role of AI and automation in freeing up time to be creative.
- Driving transformation and placing creative experience at the centre of customer experience.
Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
A best practice guide examining the challenges that will arise due to the technical and regulatory changes to the way marketers can measure digital marketing effectiveness, and looking at how marketers can overcome them.
A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.