Creative Excellence and Transformation

Econsultancy’s Digital Trends survey revealed that 44% of respondents cited lack of time to be creative as a top CX barrier and as holding their organisation back. ​

Studies show that between 40 to 60% of the effectiveness of a campaign is driven by the creative. Good creative content can enhance conversion rates by up to 50% and profitability by as much as four times.​

As marketers focus on prioritising creativity, this 60-minute session will draw on insights from Econsultancy’s research and will explore:​

  • The power of creativity in driving marketing effectiveness and  understanding how to improve creative effectiveness. ​
  • Crafting creative experiences and driving digital creativity across different channels.​
  • Creating an environment for creativity, and the role of AI and automation in freeing up time to be creative.​
  • Driving transformation and placing creative experience at the centre of customer experience.​

Resources

The Fundamentals of Digital Advertising

With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.

Email Marketing Best Practice

Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.

The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.