For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them.
Fast Track Psychology for Digital Marketing
Dive into the world of psychology and discover how it could help you to develop more successful digital marketing campaigns..
This course is ideal for anyone involved in strategy, marketing, design, service design, or user experience.
1-day course | various dates | London
From the Blog
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’.
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India.
For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities.
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
1. Introduction It’s difficult to think of an ecommerce vertical that has a better fit with content marketing than fashion. In Business to Consumer marketing, brands can tap into entertainment and free time pursuits that gain leverage with online content. Given fashion is wedded to entertainment, and following trends and making purchases often a hobby […]
The importance of creative copywriting in email marketing.
How the video advertising market provides new targeting and content opportunities.
The difference between evergreen and ephemeral content and the value both add to your strategy.