The Festival of Marketing returns as digital event with week-long programme
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
Online Fast Track: Psychology for Digital Marketing
Dive into the world of psychology and discover how it could help you to develop more successful digital marketing campaigns.
This course is ideal for anyone involved in strategy, marketing, design, service design, or user experience.
1-day course | July 1st | Online
What is reactive marketing? And which brands do it well?
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
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How the BBC is setting the bar for creative outdoor advertising
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Five unique travel marketing campaigns in 2019 that show a shift to emotional storytelling
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.
Brands from pharma to tech are betting big on documentaries to resonate with consumers
For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them.
A day in the life of… co-founder of a tech CGI company
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
