Creative

The latest creative marketing best practice, trends,  industry insights, interviews, and more

Storytelling for Marketers Best Practice Guide Packshot

Storytelling for Marketers

This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.

Digital Shift Q1 2021 Chapter 3 – New formats

 ‌ Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. This chapter looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.

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2023 trends

Econsultancy’s digital and marketing trends for 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]

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B2B - Econsultancy's Internet Statistics Database

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