Copywriting for email marketing
The importance of creative copywriting in email marketing.
Storytelling for Marketers
This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
Digital Shift Q1 2021 Chapter 3 – New formats
Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. This chapter looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
10 brands getting creative with content on TikTok
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
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How creative automation can plug the content gap and leave time to create
Time is short, resources are limited and the demands on brands to keep the conversation going are almost limitless. A new report by Econsultancy in partnership with Bynder, Time to Create – Adopt Creative Automation to Plug the Content Gap, explores agile content strategy.
A day in the life of… Guy Kawasaki, Chief Evangelist at Canva
Guy Kawasaki popularised the term ‘evangelist’ whilst at Apple in the 1980s, helping to promote the Macintosh. Today he is chief evangelist at online design tool, Canva. We asked him what his average day looks like. Here’s what he had to say…
