The importance of creative copywriting in email marketing.
Storytelling for Marketers
This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
Digital Shift Q1 2021 Chapter 3 – New formats
Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. This chapter looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.
How the video advertising market provides new targeting and content opportunities.
The difference between evergreen and ephemeral content and the value both add to your strategy.
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
During the past two months, we’ve seen brands adapt their digital marketing activities to reflect global events.
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.