Copywriting for email marketing
The importance of creative copywriting in email marketing.
Storytelling for Marketers
This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
Digital Shift Q1 2021 Chapter 3 – New formats
Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. This chapter looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.
Econsultancy’s digital and marketing trends for 2024
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
Richard Shotton: Behavioural insights could be used in more B2B settings
Author Richard Shotton shares some favourite behavioural studies from his latest book, The Illusion of Choice, and tells Econsultancy about a tendency in B2B to “rely too heavily on claimed motivations.”
A day in the life of… Joaquín Cuenca, CEO & co-founder of Freepik Company
Joaquín Cuenca is CEO and co-founder at Freepik Company, parent company of image bank Freepik and other digital design websites. In this ‘Day in the Life’, we find out more about Joaquín’s role, the growth of Freepik, and wider trends in visual web design. Tell me about your role… What does a typical day look […]
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: 1. […]
10 brands getting creative with content on TikTok
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
