Online Fast Track: Psychology for Digital Marketing
Dive into the world of psychology and discover how it could help you to develop more successful digital marketing campaigns.
This course is ideal for anyone involved in strategy, marketing, design, service design, or user experience.
1-day course | July 1st | Online
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.
For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them.
The importance of creative copywriting in email marketing.
How the video advertising market provides new targeting and content opportunities.
The difference between evergreen and ephemeral content and the value both add to your strategy.